The
Video:
In the brand new video for "Mr. Perfect," the lead single from The Niceguys' forthcoming debut album The Show, the only thing more energetic than the lyrics are the performances. The clip presents itself almost as a private concert, with the entire Niceguys crew doing what they do best in an abandoned warehouse. Considering the level of enthusiasm and vigor in the group's live act, it isn't surprising to hear that, even in the 95+ degree conditions that the video was shot in, the group held nothing back. "The sweat you see on their faces in the video was very much genuine," assures director Danny Ocean.
Though the clip is seemingly straightforward, the clothing choices are more important and deliberate than one might think. "The song was inspired by inability to fully please anyone really during this album process," explains rapper Yves Saint. "I wanted to use the wardrobe to capture the, 'I just got off of this job I hate and need to let off some steam' feel." Here, the group couldn't look more at comfortable or more vibrant.
It would appear that, by using a basic format, the Niceguys are forcing the audience to pay close attention to their musicianship, rather than get caught up in distractingly high-concept video ideas. When it comes to music videos, sometimes the more direct and powerful clips that are the ones that stick with you. The video for "Mr. Perfect" is a great example.
Watch the video for "Mr. Perfect": http://vimeo.com/14161056
Also, check out The Niceguys' brand new website, thenicelook.com, for all news, music, and media from the Houston foursome, including their recently launched Nice Look t-shirt line, seen recently on model Maliah Michel.
Please contact Michelle or Dan if interested in talking with The Niceguys.
The
Background:
The Niceguys epitomize the law of dynamics. They stimulate development and progress, and they also thrive off their own original ideas. The Niceguys' MC, DJ, and Producers consist of four young men by the names of Yves (MC), Candlestick (DJ), Free (Producer), and Christolph (Producer), respectively. Experiencing The Niceguys' chemistry live on stage is when the audience can witness that there is more to the group than meets the ear. The guys' personality and talent, as well as the lyrical content of their music, combine to provide a feel-good atmosphere for whoever is around. Having released The Green Room EP for free download in late 2009, The Niceguys have been quickly garnering attention from writers, bloggers, and tastemakers alike. The Niceguys' debut LP, The Show, will be dropping in the fall of 2010 via The Pi Group.
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