The Video:
Today,
The Niceguys release their video for "Not At All", The first from their latest EP The Green Room. Filled with alcohol, girls, and even pyrotechnics, this video covers all the basic elements of a cliché hip-hop video. Luckily, The Niceguys are only poking fun at the mainstream, with over exaggerations of these clichés, clearly pointed out throughout the video. Free, one of two producers in self-contained Houston, Texas foursome, explains, "It's basically a satrical take on the art of making a hip hop video."
The concept of the video is satire, and like all good satire it's artfully done, as the song rightfully deserves. Although director Danny Ocean is clearly capable of making a mainstream hip-hop video, he chose, instead, to utilize his talents to make fun of them this time around. "I guess we wanted to show poeple that you can have fun and do you without compromising the quality of the product," says Ocean. "The beats will remain at a pristine level, and the lyrics will always amaze."
In fact, the video paints a perfect picture of what the whole song is about: making serious music, but having fun in doing so. Says Niceguys front-man, and Queens, New York native Yves Saint, "We are just poking fun at everyone who said I wasn't lyrical enough and those that act like its a crime to have fun, even if it's typical fun. People take themselves so seriously."
Check out the music vdeo of The Niceguys' new sngle, "Not At All"
http://vimeo.com/12070277
Check out the mastered version of The Niceguys' new single, "Not At All": http://media.audibletreats.com/The_Niceguys-Not_At_All.mp3
Download The Green Room EP here: http://theniceguys.bandcamp.com/album/the-green-room-ep
Please contact Michelle or Dan if interested in talking with The Niceguys.
The
Background:
The Niceguys epitomize the law of dynamics. They stimulate development and progress, and they also thrive off their own original ideas. The Niceguys' MC, DJ, and Producers consist of four young men by the names of Yves (MC), Candlestick (DJ), Free (Producer), and Christolph (Producer), respectively. Experiencing The Niceguys' chemistry live on stage is when the audience can witness that there is more to the group than meets the ear. The guys' personality and talent, as well as the lyrical content of their music, combine to provide a feel-good atmosphere for whoever is around. Having released The Green Room EP for free download in late 2009, The Niceguys have been quickly garnering attention from writers, bloggers, and tastemakers alike. The Niceguys' debut LP, The Show, will be dropping in the fall of 2010 via The Pi Group.
|
