The Video:

The left coast comes correct in Jern Eye's new video for Bay Area anthem "Cali." The song features Jern, along with veteran emcee Spank Pops and star on the rise J. Billion, riding the waves of an infectious Jake One beat and trading verses bursting with hometown pride. Now, director Lorezno Escalante, also one of the visionaries behind Jern's "Beautiful" video, brings the neck-snapper to life. "We filmed 'Cali' entirely in San Francisco to give viewers a perspective of the city in California we represent," says Jern. And what a perspective it is. Viewers are treated to a visual tour of the city, as the camera captures performances at iconic locations such as AT&T Ball Park, Treasure Island and Haight Street, while the golden state's picturesque coastline fills out the rest of the video. Shooting was done guerilla style at times, which inevitably resulted in close encounters of the amusing kind, as Jern explained that filming at Treasure Island caused a stir amongst some of Bay Area's finest. "The local Gestapo were not too happy about it," says Jern with a smile. Be that as it may, there's nothing to be unhappy about with the final product, as Jern & Co. throw down an auditory and visual tribute to their hometown that everyone can be proud of.

Jern Eye's sophomore album, Vision, is now available via MYX Music Label.

Watch the video here: http://www.youtube.com/watch?v=8mgKhdWB5m0

Please contact Michelle or Dan if interested in talking with Jern Eye.

Please post buy links if you can! http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=332417227&s=143441


The Background:

Los Angeles native Jern Eye began crafting his skills early on at freestyle battles in famous L.A. clubs. Jern formed the staple west coast group, Lunar Heights, with friend and fellow emcee Spear Of The Nation shortly after high school, and the group eventually migrated north to Oakland to join the Bay Area's flourishing independent hip-hop scene. Once in the Bay, the group was joined by Khai Sharrieff as they began making a name for themselves opening for a number of well known groups, including Crown City Rockers, The Pharcyde, The Procussions, and more. The group subsequently released their solo effort, Crescent Moon, to high acclaim. Jern followed three years later with his solo debut, Authentic Vintage, in 2006, and toured with Hieroglyphics and Living Legends as a result of the album's success. Jern Eye's sophomore album, Vision, features production from !llmind, Jake One, Keelay & Zaire, DJ Vinroc, Def Supreme, Phil Jahns, and Artek, and collaborations with artists Cali Agents, Mistah F.A.B., Zion I, Guilty Simpson, Nightclubber Lang, and more looks to make the case for Jern's upward movement as a legitimate hip-hop talent on a national level. Vision is available now via MYX Music Label.


About MYX Music:

MYX Music Label began in 2007 by industry veteran Karim Panni of the Boom Bap Project (Rhymesayers Entertainment). MYX Music Label is under the umbrella of MYX TV, which is the only music and lifestyle channel dedicated to the Asian American community. Distributed nationally, MYX TV showcases the hottest major label and independent content as well as dynamic original programming that fuses fashion, comedy, and culture. MYX Music Label integrates the newest technology while developing innovative digital distribution and promotion strategies to service their artists. The MYX Music Label was created for the sole purpose of using the MYX TV visual network platform to promote the finest independent hip-hop and urban music. MYX Music Label's ambitious release schedule for 2010 includes groundbreaking works from Crown Royale, One Be Lo, Keelay, Fortilive, and more. Also, adding to their versatility as a label, MYX Music Label DVD releases include The Nutshack, Built From Skratch, Str8 Laced and Slanted Comedy, which features today's top Asian American comedians For more information on MYX Music Label, please visit http://www.myxmusiclabel.com