"This particular song is about elevating your art form past the norms and standards of an industry with an ever narrowing emotional range." - Opio
The Video:
West Coast/Midwest trio Chosen Few (comprised of MC's Cold Showda, Charles “Chop” Cooper, and producer Unjust) are preparing to drop their highly anticipated Hiero Imperium Records debut New World Symphony on April 6th. The first official single, "Elevation," hits the streets (and iTunes) today, and the crew have been hard at work finishing their chilled-out, yet heavy-hitting new video to go along with it. Shot up close and personal with the emcees spitting to the camera, the video takes place in a small and shadowy room - representing feelings of isolation, confusion, and loneliness that so many can relate to feeling at some point or another. But on the flipside, despite the track's dark and almost bleak feel, listen closely, because the message is one of motivation rather than misery.
"Elevation" features a guest appearance from lyrical maestro Opio of the Bay Area's Souls Of Mischief, who true to form, delivers a tight package of carefully crafted lyrics that get straight into your head. "The idea of always elevating, getting better, wiser and stronger is something I always try to do in all aspects of life, music, art, business, spirituality" says Opio. The song is about taking a stance, being aware of your surroundings, and elevating past limitations. Clocking in at just under three minutes, expect to be watching and re-watching this rousing video for some time to come.
Video: http://www.youtube.com/watch?v=wuNu_yTosro
Please post buy links: http://itunes.apple.com/us/album/understanding-elevation-single/id352529149
Please contact Dan if interested in talking with Chosen Few.
The Background:
Chosen Few is Cold Showda, Unjust, Charles Cooper... and You. The mission of the group is to empower listeners and make them realize that they alone have the power to decide what music they listen to, instead of just picking up everything the powers that be are putting down. Originally from Ohio, the crew hooked up with regional talent like Hi-Tek, DJ Kweli, and Slum Village before moving westward to fulfill their musical manifest destiny. Cold Showda and Charles Cooper began their Bay Area careers by performing under the name Greans, collaborating with the likes of Mos Def, Common, Hieroglyphics, Pharcyde, Grandmaster Flash and more, while Unjust used his skills as a graphic artist to work with Dilated Peoples, Little Brother, Strong Arm Steady, Planet Asia, J. Dilla, Nappy Roots, and Dizzee Rascal to name a few. After achieving their respective separate successes, Chosen Few regrouped in 2008 and began building energy towards reviving the emotional range that seemed to missing from lady hip-hop at the time, and thus the idea that was New World Symphony was born. The sound of today's social consciousness is Unjust's soul and psychedelic rock laden beats, Cold Showda's relentlessly aggressive lyrics, and Charles Cooper's masterful saxophone playing and wordplay. Rounding out the album are guest appearances by Del The Funky Homosapien, Pep Love, Rakaa Iriscience, Phat Kat, DJ Babu, Tajai, Opio, Piakahn, Word4Word, and more. As Cooper says, "we are trying to encourage people to stand up, be your own individual and BE one of the chosen few." Become part of the movement at http://wearechosenfew.com and prepare to tune into New World Symphony on April 6th, 2010 via Hiero Imperium Records.
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