“Daye Jack carries a powerful message”. – Billboard
“Daye Jack has been slowly solidifying himself as one of the most unique young voices in hip-hop right now, thanks to a number of fantastic projects that show the true breadth of his impressive versatility.” – Pigeons & Planes
“If you don’t know Daye Jack (pronounced Die-aye Jack) yet, you will soon.” – Mass Appeal
Born in Nigeria, raised in the burbs of Atlanta, inspired by his old man and Steve Jobs to program computers, and downright deadly on the microphone, rapper, singer, and artist Daye Jack really made the most of his first 20 years.
“I just want to do me and see what happens,” he affirms.
It’s worked out so far…Read more
After relocating from Nigeria to Atlanta at the age of six, he split his time between playing soccer, slinging computer code, singing in choir, and listening to the likes of Eminem, OutKast, and 50 Cent. Achieving a Computer Science scholarship to NYU (“I want to be the black Steve Jobs,” he grins), Daye traded the Big Peach for the Big Apple. During his freshmen year, he found inspiration in both the creative enclave of his classmates and the burgeoning movement of artists such as Chance the Rapper, Joey Bada$$, and Mac Miller.
In 2014, he cooked up his breakout mixtape Hello World during a winter break and uploaded it to the internet. Off the strength of the project, he signed his publishing to GRAMMY® Award-winning super producer Max Martin [Maroon 5, Taylor Swift, Justin Timberlake] and inked a deal with Warner Bros. Records—personally scouted by the legendary Mike Elizondo [Dr. Dre, Eminem]. Releasing 2015’s Soul Glitch EP, he drummed up kudos and looks from Billboard, Pigeons & Planes, Pitchfork, XXL, and Complex who touted him among “25 New Rappers to Watch Out For.” Simultaneously, he collaborated with everyone from Killer Mike (“Hands Up”) to Tori Kelly (“Expensive”) and Ariana Grande (“Sometimes”) and joined packed tours alongside headliners as diverse as Lukas Graham and Pell. Along the way, Daye worked on his next evolution, 2016’s Surf The Web EP in Los Angeles.
“For me, Soul Glitch was New York,” he explains. “It’s gritty, rough, electronic, and always moving. Surf The Web is L.A. You’re getting the job done, but you’re doing it in a chill way—remaining clear and concise. The sonics were really inspired by early aughts classics like Justified and Speakerboxxx/The Love Below. I got really clear-headed in Los Angeles, and I wanted to make music you could listen to forever.”
Case in point is the first single “Raw.” Over snappy percussion and a synth twinge produced by Elizondo, he spits with grit and gusto before an infectious declaration on the chorus.
“We wanted to make something hardcore, straightforward, and rap,” he goes on. “That’s how we got ‘Raw.’ Lyrically, it’s about doing you, being yourself, and going hard at it.”
The robotic harmonies and eighties keyboard swell of “Surf The Web” push his powerhouse voice to coast along a digital wave. Meanwhile, the EP closer “Deep End” struts through a simmering sonic backdrop with deft lyricism and soulful singing.
“There’s a reason the EP concludes on ‘Deep End,’” he says. “The song is about going down that rabbit hole of the internet. You click on one headline, and then you click on another. You watch one YouTube video, and then you watch more. By the time a few hours have passed, you realize how messed up the world can be.”
To bring these songs on the road, Daye has developed an innovative live show. Accompanied by Siri as his “HypeWoman,” he utilizes a pad controller to personally DJ and trigger tracks, while rapping. “I want to do something people haven’t seen yet,” he declares.
That’s a common thread for him, and it carries through his forthcoming full-length debut No Data as well. “Being Daye” is going to make a lasting impact.
“If you take one thing away from my music, it’s that you should be yourself and do you at all points,” he leaves off. “If I make it, I’d love to inspire some kid to be like, ‘Damn, if I do me, I can be successful.’”
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