Video: Yung Tory – “Fast”

Signed to Lil Durk’s OTF Label, The Jamaican-Canadian Rapper Showcases His Melodic Skills on His New Video Single

4.26.2018

The Video:

Transfixing listeners with his infectious flow and distinctive phrasing, Yung Tory is a standout in the crowded ATL rap scene. Sipping Hennessy and living large, Yung Tory floats over an aqueous trap production in “Fast,” his latest single. Capable of turning any line into an indelible hook, Tory digs deep into his book of melodic tricks, stretching his syllables and manipulating vocals as he laughs at broke boys. In the video, Tory gets his smoke and drink on amidst a color-changing background, shaking his dreads and seeing double. “Fast” builds on the momentum created by Free Dope 2, his 2017 mixtape. With two appearances from his OTF label boss Lil Durk, Free Dope 2 is an addictive and accomplished project from a promising young artist and the ideal soundtrack to your next smoke session or turn-up function.

Born and raised in Toronto, with a six-year pitstop as a toddler in ATL, Yung Tory is one of the few artist to combine the rap and rasta lifestyles. A vegan since birth, Yung Tory is a committed Rastafarian, strictly obeying his religious diet and imbuing his life and music with the religion’s spiritual tradition. Yung Tory steeped himself in music from a young age, making his first music as a toddler with a karaoke machine. Studying at the church of Lil Wayne, Dipset, 50 Cent, and others inspired Tory to become a rapper. Early in 2017, Tory struck gold with “Water,” his first hit, which has over 1.6 million views on YouTube and featured a remix with an appearance from Sosamann. With the success of “Water,” Tory caught the ear of Lil Durk, who promptly signed the young artist to his Only The Family label and hopped on a remix of “Run It Up,” which appeared on Tory’s Free Dope mixtape, which dropped in 2016. Riding the wave of his aquatic-themed hit (“I’m the most hydrated artist,” says Tory. “I’m drippy.”), Yung Tory is ready to win new fans and embrace the rock star lifestyle. “I’m about positive vibes only,” says Tory. “I took negativity and I turned it into positivity. It’s a way of life.”

Watch “Fast”: https://youtu.be/IB21AuVtba0

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The Background:

EMPIRE Background

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels.