Video: Swagger Rite – “In Love With The K”

The Buzzing Emcee Shows Us a Different Side of the 6ix With the Video For His Down-and-Dirty New Single


The Video:

Foregoing the gauzy and melodic sound favored by many rappers in his hometown, Swagger Rite is a different type of Toronto emcee. Delivering a raucous video for his latest lurching anthem, Swagger Rite shares In Love With The K.Riding a whirring, noisy, lumbering Kaiju of a rap beat, Swagger Rite shows off his cadences on the track, alternating clipped bursts of syllables with longer phrases as he threatens his enemies with an untimely doom. As the track moves, Swagger Rite’s trance deepens, his voice mutating into a chopped-and-screwed bellow. In the video, featured prominently on WorldStarHipHop, the rapper posts up in his neighborhood, showing off his gold teeth, busting moves with his crew, and sharing a blunt with a friendly statue.

Growing up on the West Side of Toronto, Swagger Rite started rapping at the age of 13, finding equal inspiration in technical, old-school rappers like Big Daddy Kane as aggressive trapsters like Waka Flocka Flame and Gucci Mane. In recent years, Swagger Rite began to find his voice, and his fans, on SoundCloud, sharing anthems as diverse as the Caribbean-flavored “Friends” and the mournful “Judah,” which samples XXXTentacion‘s “Jocelyn Flores.” Prior to the NBA Finals, Swagger Rite gained traction with the Toronto Raptors anthem “Finals,which earned over 200k plays on SoundCloud. When he’s not celebrating the Raptors’ recent championship win, Swagger Rite is preparing an upcoming EP, due to release in the Fall.

Watch “In Love With The K”:

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The Background:

Growing up near Toronto’s Weston Road (noted on Drake’s “Weston Road Flows”), rapper Swagger Ritehas seen a life full of dualities; success and heartbreak, hustling and blue-collar work, fame and dead ends. But it’s these same dualities that envelop his music so strongly and allows him to share the complexities of his community. With collaborations with Flipp Dinero and Yella Beezy on the way, Swagger Rite is preparing to blow up in a big way in Summer ’19.


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“In Love With The K”: