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spacer Video: DJ Rapid Ric – "PLP" Feat. Lil' Boosie, Dorrough Music, Chalie Boy & Gerald G 06.28.2011
spacer Latest Single From Whut It Dew Receives Visual Treatment spacer

The Video:

Whether you've heard it or not, Texas DJ/producer Rapid Ric has been making noise for years: He's toured the world as Chamillionaire's official tour DJ, he's made his name locally and throughout the South with his Mixtape Mechanic series; and now, he's prepping the release of his first full-length album, Whut It Dew, a project being released for free download on July 12th (available for purchase on iTunes now) that feature's a who's-who of Texas and Southern hip-hop royalty, including Lil' Boosie, Dorrough Music, Chalie Boy, and Dew Music Group's very own Gerald G., all of whom also show up on "PLP," Whut It Dew's latest single to receive visual treatment.

Built around Gerald G's involvement in the infectious, chanted "I can pimp, can you pimp" chorus and accompanied by the thumping 808, the video is a fun affair, that kicks into full gear when Ric, playing an auto mechanic, gets the keys to a white drop-top BMW and stumbles upon – and indulges in – some special brownies that quickly sends him off into a dream-world full of beautiful cars, women (occasionally taking part in pillow fights), and more.

Rapid Ric's Whut It Dew, featuring the likes of Chamillionaire, Z-Ro, Slim Thug, Trae Tha Truth, Kila Kyleon, Lil' Keke, Bushwick Bill, and more will be available for free download and physical purchase on July 12th.

The video for "PLP" can be seen here:

Purchase Whut It Dew on iTunes here:

Please contact Michelle or Dan if interested in talking with Rapid Ric.

The Background:

A DJ at the age of 15, Rapid Ric moved to Austin Texas from a small boarder town where he soon coined "the mix tape mechanic" and has been DJing ever since. In the area he became the go-to guy if you wanted to get your stuff heard in the hood, as well as internationally. He formed partnerships with artists from across the state – most notably with Chamillionaire (Ric is his official DJ), Z-Ro, Trae tha Truth, Killa Kyleon, Bun B, Chalie Boy, Paul Wall and more – and released mixtapes with each and every one of them that not only showcased the growing berth of Texas music, but also his strong DJ skills. Rapid Ric's persistence quickly got him noticed, and then he did what many Texas acts don't, he hit the road. Rapid Ric traveled the world with Chamillionaire's tour, had a stint as Slim Thug's tour DJ, and performed on MTV's TRL. Now in 2011 Rapid Ric is taking it above ground with his official debut full-length release – Whut It Dew.


"PLP" Video:

"All About My Change" ft. Chamillionaire, Z-Ro, Gerald G:

"Leanin" ft. A3, Craig G, & ESG

"Actin Bad" ft. Lil' Keke & Slim Thug:

"PLP" ft. Lil' Boosie, Dorrough Music, Chalie Boy & Gerald G

Whut It Dew:

Bio, pictures, and streams available here:




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