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Critical Praise for Kreayshawn:

"Kreayshawn is good and weird." - The FADER

"Without a doubt, this year's earliest contender for song of the summer is "Gucci Gucci" - Gawker

"If we're sure of anything, Kreayshawn is the future of music." - Southern Hospitality

(June 8, 2011 – New York, NY) East Oakland native, visual artist, swag assassin, and undercat Kreayshawn (Kray-shawn) has officially signed with Columbia Records, a division of Sony Music Entertainment. The 21 year-old will release "Gucci Gucci" via digital retailers on Tuesday, June 14th and prepare her forthcoming full-length debut album, due later this year.

Described by GQ Magazine as a "loveable oddball," Kreayshawn says of the new partnership, "I'm excited to work with my new Columbia family. They understand my vision and are going to let me continue everything I've been doing. My hope is to inspire others to be young, wild, and free."

Released in mid-May, Kreayshawn's song "Gucci Gucci" became an instant viral hit, garnering over 200,000 views within the first 48 hours and over 2 million views just two weeks later. Within days of its premiere on The, the song gained support from radio stations nationwide and publications worldwide such as MTV, LA Weekly, The Guardian, and Dazed & Confused Magazine. Over cat meows, a deep warbling dubstep bassline and eerie, whistling synths, Kreayshawn advocates individualism in lieu of brand name obsession. With a hook so catchy that even disbelievers hate themselves for loving it, Kreayshawn declares, "Gucci Gucci, Louis Louis, Fendi Fendi, Prada / the basic bitches wear that shit so I don't even bother." The video features her wearing glittery, oversized pink mouse ears as a headband and rapping in front of designer boutiques on Rodeo Drive in Beverly Hills with fellow White Girl Mob member, stylist and DJ L1L D3BB13.

Kreayshawn first made a name for herself directing videos for fellow Bay Area native Lil B, DB The General, and Soulja Boy. While Kreayshawn hopes to lead the future generation of Girl Gang, she's currently prepping her forthcoming album, as "Gucci Gucci" makes its way to video and radio rotations and digital retailers worldwide.

Watch "Gucci Gucci" here:

Press Contacts:
Michelle McDevitt / Audible Treats / 718-768-7278
Dan Friedman / Audible Treats / 718-768-7278
Mike Navarra / Columbia Records / 212-833-7545.

The Background:

A former film student at Berkeley Digital Film School who's directed videos for the likes of Lil B and Soulja Boy and had her work praised by Diplo, The Weeknd, Drake, and others, Kreayshawn, a self-described rapper, DJ, director, swag-assassin, and under-cat, has quickly taken the music world by storm. Initially building buzz with the release of her "Bumpin' Bumpin'" video, in mid-May, 2011, Kreayshawn released her video for "Gucci Gucci," a single from her forthcoming soon-to-be-titled debut album, that takes aim at those who define themselves through materialism while encouraging individuality and self-expression. The video quickly took off, being viewed over 200,000 times in 48 hours and reaching one million views in just over a week. Kreayshawn has since signed with Columbia Records/Sony Music Entertainment. Currently, she is prepping a forthcoming mixtape and album, as well as new singles, while "Gucci Gucci" makes it way to video and radio rotations and digital retailers worldwide.


"Gucci Gucci":

Bio, pictures, and streams available here:





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