OMB Peezy Announces Debut Album Loyalty Over Love, Releasing August 10th

The Bama/Bay Emcee Teams Up with ATL Hitmaker TK Kravitz for the Album’s Aspirational Single “Yeah Yeah”

7.6.2018

Critical Praise:

“[OMB Peezy] is tough but melodic, with a youthfully urgent voice and production that’s indebted to Louisiana and California.” – New York Times

“Peezy’s impassioned flow makes the circumstances he’s discussing feel visceral and immediate as a listener; there’s nothing impressionistic about his bars” – Pigeons and Planes

“This kid from Alabama is the future of rap.” – The FADER

The Video:

Specializing in heartfelt and street smart Southern Rap, OMB Peezy blasted onto the scene in 2017 with his distinctive drawl and righteous anger. Following up eighteen months worth of viral singles and acclaimed EPs, Peezy announces Loyalty Over Love, his debut album. Stuffed with glistening Dirty South instrumentals, Loyalty Over Love is the culmination of Peezy’s sharp lyrics about his life as a rising star and his struggles with the legal system. Whether he’s seething at inept law enforcement on the previously released and Noisey-premiered “Fuck My P.O.,” fiercely asserting his individuality and independence within an oppressive system on “Souljah Life Mentality,” revealing his struggles on “All Kinds of Pain,” or paying tribute to the West Coast with the Dr. Dre-referencing and Donny Hathaway-sampling “Ghetto Boy.” Peezy is a magnetic presence, weaving his threats and boasts around hot instrumentals. Featuring appearances from TK Kravitz, Sada Baby, and others, Loyalty Over Love arrives on August 10th via Sick Wid It Records/300 Ent.

To accompany the announcement of the album, Peezy shares “Yeah Yeah,” a piano-led party anthem. Letting loose with one of his catchiest hooks yet, Peezy brims with confidence on the new single, putting his problems on the backburner and having a good time. Featuring an infectious appearance from TK Kravitz, “Yeah Yeah” exemplifies the soulful bounce of Loyalty Over Love, showcasing Peezy’s punchy lyricism over cascading piano and reverb-drenched guitars. “Yeah Yeah” is a radio ready banger and a possible stepping stone from regional stardom to national recognition for Peezy.

Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In 2017, OMB Peezy parlayed his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the virally popular hits“When I Was Down,” “Porch,” and “Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and which Passion of the Weiss listed as their #19 for the year. In October, Peezy shared his debut project Humble Beginnings, a slap-heavy six-pack produced in full by Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Jeezy, Meek Mill) and released by Sick Wid It/300 Ent.. Peezy also toured throughout 2017, supporting Detroit artist Tee Grizzley in the fall and accompanying SOB x RBE on a national tour in the spring. In January, Peezy shared Young & Reckless, a joint mixtape with Peezy’s 300 Ent. labelmate Sherwood Marty, which proved that Peezy’s excellent run of 2017 singles was no fluke.