Video: OMB Peezy – “Soulja Life Mentality”

The 300 Ent./Sick Wid It Records Signee Drops the Stylish New Clip for the Loyalty Over Love Single

5.7.2018

Critical Praise:

“[OMB Peezy] is tough but melodic, with a youthfully urgent voice and production that’s indebted to Louisiana and California.” – New York Times

“Peezy’s impassioned flow makes the circumstances he’s discussing feel visceral and immediate as a listener; there’s nothing impressionistic about his bars” – Pigeons and Planes

“This kid from Alabama is the future of rap.” – The FADER

The Video:

With a tumbling flow and a commitment to the street life, 20-year-old OMB Peezy is wise beyond his years. Laying out his life’s motto in a drawly new single, Peezy discusses the difficulties of being a young black man in America in “Soulja Life Mentality.” Railing against the police and fiercely asserting his individuality and independence within an oppressive system, Peezy stresses the importance of living his life by a strict code: “They throw me down in handcuffs/Cause I won’t pull my pants up/Them crackers hate my people, but for what reason?/We don’t know why.” In the video, featuring a cameo appearance from Nef The Pharaoh, Peezy details the tedious process of the criminal justice system, illustrating the systemic difficulties for African Americans. The video for “Soulja Life Mentality” follows Peezy’s video for “Make It Out (Remix),” in which he puts his own spin on the Lil Durk single.

Dispensing essential street wisdom at the speed of sound, OMB Peezy thrills with his drawling and tumbling delivery. Following up a successful series of singles and collaborative projects with Cardo Got Wingz and Sherwood Marty, OMB Peezy strikes out on his own for Loyalty Over Love, his upcoming debut full-length. Combining a Bay Area bounce with a Southern Fried sheen, Peezy crosses regional boundaries with the new project, waxing rhapsodic about his life as a rising star. Whether he’s seething at inept law enforcement on the previously released and Noisey-premiered “Fuck My P.O.,” revealing his struggles on “All Kinds of Pain,” paying tribute to the West Coast with the Dr. Dre-referencing and Donny Hathaway-sampling “Ghetto Boy,” or letting loose on “Yeah Yeah,” Peezy is a magnetic presence, weaving his threats and boasts around hot instrumentals. Featuring an appearance from TK Kravitz, Loyalty Over Love arrives later this summer via Sick Wid It Records/300 Ent.

Born in Alabama, the 20-year-old Peezy moved to the west coast when he was 12, developing a reputation as a rap prodigy, building a following on YouTube, and gaining the respect of the new wave of Bay Area artists such as Nef The Pharaoh and legends such as E-40. In 2017, OMB Peezy parlayed his grassroots local fanbase into a national following, earning millions of combined streams on his singles like the virally popular hits“When I Was Down,” “Porch,” and “Lay Down,” which Pigeons & Planes listed at #14 in their halftime list of Best Songs of 2017 and which Passion of the Weiss listed as their #19 for the year. In October, Peezy shared his debut project Humble Beginnings, a slap-heavy six-pack produced in full by Grammy-nominated producer Cardo Got Wingz (Kendrick Lamar, Jeezy, Meek Mill) and released by Sick Wid It/300 Ent.. Peezy also toured throughout 2017, supporting Detroit artist Tee Grizzley in the fall and accompanying SOB x RBE on a national tour in the spring. In November, he collaborated with Gucci Mane on “Pray For Me,” a track by producer Adam Snow. In late 2017, Peezy shared videos for Humble Beginnings hits “Talk My Shit” and “Doin’ Bad,” and released a revealing documentary via TIDAL. Most recently, Peezy enjoyed a successful SXSW, including sets at the Revolt House, Sway In The Morning, and Facebook, which he documented in a recap vlog. In January, Peezy shared Young & Reckless, a joint mixtape with Peezy’s 300 Ent. labelmate Sherwood Marty, which proved that Peezy’s excellent run of 2017 singles was no fluke. Earlier in 2018, Peezy recruited Paper Lovee for the FADER-premiered “Ride“ single.