Noisey Premieres Latest Video from Northside Chicago Rapper Noelz Vedere

Video: Noelz Vedere – “Out Of Focus” (ft. Freddie Gibbs)

Noelz Vedere Unblurs Lines In Hard-Hitting New Visual Premiered by Noisey

04.23.2014

Critical Praise for Noelz Vedere:

“He raps with the strength of a thousand emcees. He steps to the mic and delivers his potent bars in a feverish, aggressive, cutting flow that drives the record more than the prodigious boardwork.” – DJBooth

“This is an awesome display of rapping right here.” – Kevin Nottingham

“Advanced song writing skill, sharp delivery presence, unorthodox rhyming and smooth melodics.” – Hypetrak

“…it’ll become quickly apparent that he fits in with the realm of recent rap studs coming out of the city (Chicago).” – Potholes In My Blog

“Noelz Vedere is ready to represent Chi-Town… This is a name to watch this year.” – Earmilk

“This right here is tough as hell… Noelz has our attention.” – OnSMASH

The Video:

“‘Out Of Focus‘ is one of those smoking songs that makes you feel like if you had to you could jump somebody in a really stoned haze for jacking your Rap Snacks,” says Noisey in their premiere of the latest video from Northside Chicago rapper Noelz Vedere. Featuring Freddie Gibbs and directed by Asa Davis, the visuals are blurred and vary between grayscale, blue, and red screens as the rappers display their highly opinionated attitudes, and swaggy, confident demeanors. With an initially grainy reel, fisheye lens zooming into focus, and brief blurred blue-hued images of braggadocio gestures, Vedere makes it clear that he’s an artist worth keeping on your radar.

In the video, Vedere is sporting a Michael Jordan White Sox jersey and Profound Aesthetics cap, showing his overt pride for his city. From his forthcoming Bittersweet Victory album, which is slated for a May 20 release, previous singles “Bittersweet” and “Blackout” debuted on HipHopDX and DJBooth, while the full audio version of “Out Of Focus” premiered on Earmilk.

Watch “Out Of Focus”: https://www.youtube.com/watch?v=FSpaypMWn98

Check out the Noisey premiere: http://noisey.vice.com/blog/noelz-vedere-freddie-gibbs-out-of-focus-video-premiere

Listen to “Out Of Focus”: https://soundcloud.com/noelzvedere/out-of-focus-ft-freddie-gibbs

Please contact Michelle or Rory if interested in talking with Noelz Vedere.

Noelz Vedere Background:

Chicago, Illinois has hip-hop’s spotlight for 2014. From a global superstar like Kanye West to emerging talents like Chance The Rapper, the crossroads between the East and the West has a colorful youth movement with new approaches to music-making. That is especially true of Noelz Vedere, a 24 year-old hip-hop artist from the rarely chronicled Northside of the city. “I literally have friends who own houses in the hundreds of thousands, and I have friends who are below the poverty line,” he explains, of his music’s place. “Me being in the middle, it exposes me to so many aspects of life. I can relate to what Chief Keef is saying, what Chance is talking about, and what Rockie Fresh is creating. There’s so much beauty in Chicago right now.”

The Windy City’s complexity plays well against Noelz’ upcoming studio debut, Bittersweet Victory. The album, featuring Freddie Gibbs and The Cool Kids’ Sir Michael Rocks, is heavy on both inspiration and aspiration. “My first project (Popular Kid) came out and I got a lot of local recognition, but at the same time it wasn’t where I wanted to be. There are still a lot of gatekeepers and doors with keys I’m trying to find. So I feel that I’m blossoming into my glory, but it’s still a bittersweet feeling.” In 2011, Noelz burst onto the scene in a way that was even shocking to him. A song he recorded with would-be Maybach Music Group artist Rockie Fresh and Kids These Days frontman Vic Mensa mysteriously leaked to the web, with sites large and small showing “King Me” to the court. “I had never gotten so much exposure in my life,” Noelz admits, as he rushed to feed the masses a body of work. Popular Kid, a reference to the overnight exposure, dropped quickly after. Vedere now says the hasty process made him adopt a slower, refined approach to his sophomore release.