Maxo Kream Announces New Deal with Big Persona/88 Classic/RCA Records, Teams with ChaseTheMoney for “Still” Single
One of the Most Respected Underground Emcees in the Game Levels Up to Major Status, But He’s Still The Same Guy From the Streets
Punken (2018) Honors:
AV Club Music’s best hip-hop albums of 2018
Noisey’s The 100 Best Albums of 2018
DJ Booth’s 50 Best Hip-Hop and R&B Albums of 2018
FACT Mag’s 50 Best Albums Of 2018
Pitchfork’s Great Records You May Have Missed in 2018
“Over the last couple years, Maxo Kream has established himself as one of Houston’s most exciting young rappers by way of being one of Houston’s least traditionally minded artists.” – Noisey
“All of Maxo Kream’s songs trace heart-stopping scenes, but there isn’t a verse in his discography more gripping than the closer on ‘Roaches.’ It’s like something out of organized crime cinema, full of high stakes drama and involuntary introspection, delivered with the huffed demeanor of someone resigned to a life full of complications.” – Pitchfork
Maxo Kream announces the start of a new chapter in his career, signing a deal with Big Persona/88 Classic/ RCA Records. Breaking out in 2015 with the pitch black Maxo 187, Maxo Kream exposed the gritty underside of Houston rap, combining stark lyrical realism with innovative production. With his subsequent projects, 2016’s The Persona Tape and 2018’s Punken, Maxo amassed a cult following, growing his Spotify monthly listenership to over 1 million and garnering over 22 million plays on “Mars,” his single with Lil Uzi Vert.
Kicking off his RCA tenure with a dark and sinister anthem that suits any era of Maxo’s style, Maxo Kream shares “Still,” his latest single. Produced by St. Louis-born sound architect ChaseTheMoney, who brings thumping bass and eerie synths, “Still” finds Maxo rhyming in a lockstep flow–though his personal situation has considerably improved, he’s still the same Maxo: “Still sellin’ you-know-what to you-know-who/Law still on my ass, gotta watch my moves.” With a bit of introductory smack talk from Maxo’s father, “Still” also finds the Houston native shouting out his new record label: “Still makin’ deals, just signed me a deal/Signed to RCA, one point five mil.” “Still” is Maxo’s second single of 2019, following “Meet Again,” which has over 2.7 million streams on Spotify. The video, which is out now, was directed by acclaimed director Shomi Patwary (Beyoncé, A$AP Rocky, Pusha T).
Generating over 30 million streams on Spotify alone, Maxo’s 2018 project Punken earned massive critical acclaim, including “Best Of 2018” honors from Noisey, The AV Club, FACT Mag, and DJ Booth, among others. The project’s most recent single “Roaches,” which boasts a creative music video with over 3.4 million YouTube views, currently enjoys prominent placement in Spotify’s “Off The Strength” and “The Sauce” playlists. Featuring appearances from Trippie Redd, 03 Greedo, and D. Flowers, and with production from The Wlderness, Beatboy, Sonny Digital, Ethereal, Honorable C Note, $uicideboy$, Tommy Kruise, Wolfe De Mchls, Teddy Walton, and MexikoDro, Punken built upon 2015’s Maxo 187and 2016’s The Persona Tape with emotional and sonically diverse tracks sitting side-by-side with drug-dealing bangers. Expect a similar creative and commercial leap from Maxo’s next project, hitting stores this Spring.
Listen to “Still” (Prod. by ChaseTheMoney): http://smarturl.it/xStill
Upon meeting him, gangsta rapper isn’t the impression that most would get from buzzing Houston emcee, Maxo Kream, age 28. He has a surprisingly goofy and playful demeanor, often cracking self-aware jokes and displaying a smile which showcases either his gold grin or his trademark gap in the upper row of this teeth. But, make no mistake, Maxo’s backstory is a tale consisting of crime and death that would catch the attention of the most jaded followers of gangsta/trap rap.
Inspired by his college trip to SXSW and the fact that other street cliques throughout Houston such asFDAB (founded by late rapper T.O.Y, a childhood friend and Crip associate of Maxo) and MashMode(which has now resulted in the buzzing careers of Houston rap duo, The Sauce Twinz) were transitioning into music as a form of expression, Maxo and his younger cousin Lyndon (rap moniker Lyndo C), jumped into music. Maxo’s latest album, Punken, takes a deep and revealing look into the rapper’s past, with Maxo mastering his storytelling ability and hypnotic flows atop forward-thinking production. Featuring appearances from Trippie Redd, 03 Greedo, and D. Flowers, and with production from The Wlderness, Beatboy, Sonny Digital, Ethereal, Honorable C Note, $uicideboy$, Tommy Kruise, Wolfe De Mchls, Teddy Walton, and MexikoDro, Punken builds upon 2015’s Maxo 187 and 2016’s The Persona Tape with emotionally and sonically diverse tracks sitting side-by-side with insane drug-dealing bangers.
Bio, pictures, and streams available here: http://www.audibletreats.com/maxo-kream
“Meet Again”: http://smarturl.it/xMeetAgain
“Pop Another”: https://www.youtube.com/watch?v=yGh0op5Bo1E
“Go” ft. D. Flowers: https://www.youtube.com/watch?v=JOT5pvE_ep8
“Mars” ft. Lil Uzi Vert: https://soundcloud.com/maxo-kream/mars