L.A. Rapper King Lil G Announces Eternal, His Upcoming Album, Dropping July 26th via EMPIRE 47
The South Gate-Raised People’s Champ Mixes Business with Pleasure in the HYPEBEAST-Premiered Video for “No Face No Ca$e”
Critical Praise for King Lil G:
“Like hip-hop legends 2Pac, Dr. Dre and Snoop Dogg, Gonzales’ lyrics on his cultural experiences and juvenile turmoil add to the established fabric of West Coast rap.” – VIBE
“In the L.A. underground hip-hop scene, King Lil G has been killing the competition.” – XXL
“King Lil G Keeps Compton’s History Alive” – Noisey Raps
With an unmatched work ethic and a style steeped in his city’s rich rap history, King Lil G is approaching half a decade as one of the most popular underground artists in Los Angeles. Ready to add another chapter to his story, King Lil G announces Eternal, his upcoming album. The follow-up to last year’s Blessed By God, which charted on both the Billboard Heatseeker and Independent Album Charts, Eternal finds the 32-year-old rapper pondering his legacy, reflecting on his turbulent past (“I’ve been through some things I don’t talk about,” he rhymes on the album’s a capella intro) and how they’ve transformed him into the person he is today–an established star and neighborhood hero, bridging the gap between L.A.’s G-Funk past and minimalist present. The work of a proud DIY craftsman–King Lil G had a hand in producing each of the album’s ten tracks–Eternal finds the rapper born Alex Gonzalez hungry and eager to assume his rightful place on the national rap scene. Furthering Lil G’s message of keeping up hopes under terrible circumstances, Eternal releases on July 26th via EMPIRE.
To accompany the announcement of the album, King Lil G shares “No Face No Ca$e,” a brand new music video, premiered by HYPEBEAST. Marked by eerily-infectious whistling synths and bass that rumbles like the San Andreas, “No Face No Ca$e” is a minimalist rap workout, as Lil G menaces the opps in a lockstep cadence, capturing his duality in succinct couplets: “I been f*cking hoes to the best of my abilities/My dogs locked up in correction facilities.” Directed by Lil G himself, the video finds the rapper and his homies living it up in a Los Angeles strip club, throwing cash and smoking up as G and his AK Forty Seven Boyz hold an enemy at gunpoint in an unmarked basement.
Born in Los Angeles and raised by a Mexican mother, a descendent of famed revolutionary Emiliano Zapata, Alex Gonzalez quickly learned how to provide for his family, earning by any means necessary. He found a better way to make a living when he turned full-time to rapping in the early 2010s, taking inspiration from 2Pac, NWA, Snoop Dogg, and the G-Funk movement. Devoted to his neighborhood, Lil G’s raps pushed a message of hope, using stories from his past to help illuminate a better path for the city’s youth. In 2014, King Lil G dropped two mixtapes, Lost In Smoke and AK47 Boyz, which boasted the massive local hits “Welcome To LA” and “Hopeless Boys,” which has over 40 million plays on YouTube. Now an established figure in the L.A. rap scene, King Lil G musters a dedicated grassroots legion of fans, with more than 2 million followers across social platforms, 300 million views on YouTube, and 50 million streams on Spotify.
Watch “No Face No Ca$e”: https://youtu.be/OCHPdct5y9M
Buy/Stream “No Face No Ca$e”: https://empire.lnk.to/NoFaceNoCase
Pre-order Eternal: http://save.empi.re/Eternal
Check out the HYPEBEAST premiere: https://hypebeast.com/2019/6/king-lil-g-no-face-no-case-music-video-stream-eternal-tracklist-release-date
- “47 Deep” (Prod. by HT)
- “No Face No Ca$e” (Prod. by King47)
- “Glocks & Rollies” (Prod. by King47)
- “Call It What You Want” (Prod. by King47)
- “Been On” ft. Devour (Prod. by King47)
- “Henny & Kush” (Prod. by Beatzera)
- “Crenshaw” ft. Pacman The Gunna Man (Prod. by King47)
- “Nobody Move” ft. EMC (Prod. by Passion)
- “1800” (Prod. by King47)
- “Eviction Notice” (Prod. by JX)
Born and raised in Los Angeles, California by his single Mexican mother, King Lil G turned to the streets shortly after his parents divorced when he was 12. Soon enough, gang activity would catch up with him, landing him in Juvenile Hall and then house arrest. But G didn’t let the imprisonment discourage him, instead, he used the time to reflect, finding solace in writing rhymes.
Inspired by his own struggles, trials and tribulations that had shaped him, G looked no further than his own life for material. With no formal training or music background, he began to self-teach and, as a result, master the art of storytelling in its most raw, honest and simplest form of wordsmithing. Additionally, he was influenced by the G-funk flavor of 90s West Coast rap about women, weed and palm trees, especially that of California hip-hop staples Snoop Dogg, Too $hort and Dr. Dre, among others, as well as Mexican folk ballads called corridos and the passion and emotion of one of his all-time favorites, Tupac.
Pre-order Eternal: http://save.empi.re/Eternal