Album & Video: J.Lately – Make.Believe

Bay Area Rapper J.Lately Releases Make.Believe Album Along With Video



The Album/Video:

Bay Area MC J.Lately‘s album Make.Believe is now available for purchase and download on Bandcamp. In addition to the album, J.Lately releases the video for his single “Roses,” featuring Grynch and produced by The Blacksmiths. Sporting a Hiero T-shirt, J.Lately spits solemn verses over chill synths and relaxed percussion.

Raised in Oakland until he was five, J.Lately later moved to Sebastopol, a small town in Sonoma County. He lived there until deciding to attend Pitzer College in L.A., where J.Lately started to immerse himself in hip-hop as both an artist and a fan. After graduating, he returned to Oakland to work as a high school teacher, eventually becoming a vice principal. J.Lately’s musical career has flourished, with recent successes including selling out The Hotel Utah in San Francisco and touring California.

Stream, purchase or download Make.Believe:

Watch the video for “Roses”:


Please contact Michelle or Rory if interested in talking with J.Lately.

J.Lately Background:

With no pretend marketing scheme or gimmick, J. Lately distinguishes himself with his classic style and laid back flow. A true appreciation for music, along with the unique ability to put everyday life into a relatable perspective has allowed him to flourish in the local Bay Area scene. “It’s not about rushing it” explains Lately, “it’s about quality music and progress.”


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“Roses” ft. Grynch:

“All Away” ft. TiRon (Prod. Ben Rosen):

“Destinations” ft. Rayana Jay (Prod. Matcy P):


“Roses” ft. Grynch (Prod. The Blacksmiths):