Video: Hopsin – “Hop Is Back”
Funk Volume Co-Founder Debuts Second Single, Video From Knock Madness; Album Out November 26
This summer, Funk Volume co-founder and de facto leader Hopsin released his “Ill Mind Of Hopsin 6” video, using the occasion to also announce the forthcoming release of his new album, Knock Madness. The album, which will be released November 26th, has had Hop’s diehard fans in a frenzy since – “Ill Mind Of Hopsin 6” has garnered over 4.5 million YouTube views since release – and today, Hopsin has returned with a new video, for aptly titled second single “Hop Is Back.”
Released at midnight, the video has already amassed over 100k views, more than 12k likes, and nearly 4k comments, and the video, co-directed by Hopsin and frequent Funk Volume collaborator George Orozco, and produced by Moses Israel, is one of Hopsin’s strongest yet, both fun and edgy – Hopsin takes humorous shots at both Kanye West and Kendrick Lamar in the final verse – and encompassing what it is that has drawn over 131 million fans to watch Hopsin’s videos over the past few years.
Watch the video here: http://www.youtube.com/watch?v=PeQWPRtxn-s
Purchase the single here: https://itunes.apple.com/us/album/hop-is-back-single/id730569253
Panorama, California native Hopsin faced many obstacles and controversy to get to where he is now. Hopsin’s obstacles first began as a child, being placed in special education classes and forced to believe that he would never amount to anything, which caused him to drop out of school completely in 2004. By 2010, Hopsin unhappily signed to a former label that failed to reach his artistic and commercial expectations. Surviving all obstacles and controversy, Hopsin is now not only a successful rapper but also a producer, editor, actor and director. In addition, Hopsin is co-founder of indie power house Funk Volume. Funk Volume currently has 100,000 Youtube subscribers and 145,000 Facebook Likes. Hopsin focuses on how to engage fans with both sharp lyricism and careful branding, and brings forth a unique attitude and charisma that makes hip hop unpredictable again.
Funk Volume Background:
There are few labels in hip-hop doing it quite like Funk Volume. Co-founded by Damien ‘Dame’ Ritter and flagship artist Hopsin, the Los Angeles-based label, now home to a full roster of artists including Dizzy Wright, Jarren Benton, SwizZz, and DJ Hoppa, has made a commitment to protecting the integrity of the music, and in doing so, offers a creative platform, a place where artists can freely express themselves without outside control or pressure.
“Hop Is Back”: http://www.youtube.com/watch?v=PeQWPRtxn-s
“Ill Mind Of Hopsin 6”: http://www.youtube.com/watch?v=Vuv2mvfO_mg
Bio, pictures and streams available here: http://www.audibletreats.com/hopsin/