Sean John Names Derez De’Shon and BlocBoy JB the Faces of Their Spring 2019 Campaign
The “Hardaway” Hitmaker and the Memphis Dance-Rap Innovator Will Represent the Iconic Clothing Brand’s “Dream Big” Campaign in its Latest Season
Critical Praise for Derez De’Shon
“Some artists become stars seemingly overnight, living out the dream that they’ve always wanted. Others are pushed to success by their circumstances and the people around them. Atlanta product Derez De’Shon is an example of the latter, opting to make music for his neighborhood to appreciate, only to find himself with a Billboard 100 hit and a gold plaque for his track ‘Hardaway.'” – XXL
February 07, 2019 [New York, NY] — Sean John continues its celebration of the 20th anniversary with the announcement of their Spring 2019 “Dream Big” campaign. The campaign will feature chart-topping hip-hop stars Derez DeShon and BlocBoy JB. Derez DeShon, recently signed to Commission Music, and BlocBoy JB, known for his song “Look Alive” featuring Drake, join forces to star in Sean John’s Spring campaign that will feature pieces from the BASQUIAT X SEAN JOHN collection and Revolutionseries.
A tireless worker and a pillar of his community, Derez De’Shon is the ideal representative for “Dream Big.” For years, Derez pursued his hip-hop aspirations while raising his family, working odd jobs and relying on friends to make ends meet. Faced with the choice of chasing his dreams or succumbing to the streets, Derez doubled down, throwing himself into his music and channeling his struggle into his art. In 2018, Derez broke through with the single “Hardaway,“ a bombastic and infectious trap ballad, which grew from a local hit on ATL’s Power 105 to a Platinum-selling national smash.
“It’s an honor to reintroduce an iconic brand like Sean John to a new generation in 2019,” says Derez De’Shon. “Diddy did it big now me and Blocboy JB will do it big and continue the tradition. I believe I’m coming from a place that is common within all of us, whether rich, poor, homeless, or you got a big ass house. I was speaking from a place nobody speaks from…trying to keep faith in God, but you’re living in hell. That’s where I came from.”
Signed to Commission Music, a premier indie rap label that houses MadeinTYO, Lil Dicky,and 24 Hrs, Derez continues to play the role of the ultra-talented everyman, dwelling on the realities of hood life on “Hardaway” (220+ million US Streams) and follow-up hits like “Fed Up” (certified Gold by the RIAA) and “By The Scale.” He earned over 500 million streams on Pain, his 2017 mixtape. Featuring appearances from Lil Baby, Lil Durk, Moneybagg Yo, Dreezy, Yella Beezy, YFN Lucci, and Trouble, Pain 2 has already earned over 50 million streams since its release in December. The new mixtape is home to the single “Fallin,” featuring Russ, which racked up over 5 million total streams and earned placement on Apple’s The A-List and New Atlanta playlists and on Spotify’s Signed XOXO playlist.
Listen to Pain 2: https://derezdeshon.lnk.to/Pain2
Derez De’Shon Background:
Derez De’Shon has quietly had one of the most successful runs of any underground artist in his hometown this year. The Southside Atlanta native released two singles that have yet to leave the club rotation with “Ambition” and “Hardaway.” The latter caught the interest of Power 105’s DJ Envy and blew up, generating over 102 million views on YouTube, reaching #13 on Urban Radio, and spending 11 weeks on the Billboard Hot 100, peaking at #61. DJ Envy brought De’Shon in contact with Commission Music, a premier indie rap label that houses MadeinTYO, Lil Dicky,and 24 Hrs. A meteoric rise like this suggests that Derez De’Shon is not only a name in Atlanta that fans should be looking out for, but in the rap game at large. The rapper recently released Pain 2, a new 17-track mixtape with guest appearances from Lil Baby, Lil Durk, Moneybagg Yo, Russ, Dreezy, Yella Beezy, YFN Lucci, and Trouble.
“By The Scale”: https://www.youtube.com/watch?v=F3U7Bh9HMI4