Video: Cozz – “Bout It” ft. Garren
The L.A. Rapper Kicks Off His Tour as He Shares an Endearing Clip for a Highlight from Effected
“[H]is fever dreams of riches are well within reach, and Effected is a confident step toward turning what used to be fantasy into cold, hard reality.” – Pitchfork
“Effected is a clear statement Cozz doesn’t just want to be the conversation with the best rappers. He wants to steer the debates.” – HipHopDX
“[I]f incisive wit and dark, but hopeful narratives, are your thing, there are few better options than Effectedto feed your cerebral rap fix.” – Uproxx
“Effected doesn’t just continue Dreamville’s hot streak (J.I.D, EarthGang), but further solidifies Cozz among a group of gifted L.A. rap artists on the verge of blossoming into undeniability.” – DJBooth
Pioneering his own an introspective and brash brand of West Coast rap, Cozz is on a steady rise to the top of the rap game. Disrupting a local talk show with his grounded honesty, Cozz loudly proclaims his individuality on “Bout It,” his latest video. Boasting a vibrant guest appearance from rap-n-b riser Garren, “Bout It” is a soulful manifesto, stressing the importance of keeping it real as you grow more successful: “Actin’ like you showin’ love, but I doubt it/By these snakes, I’m surrounded/And I really feel some type of way about it/I never crack, always stay grounded/But I know you not a thousand/And I really feel some type of way about it.” In the video, the Dreamville emcee deals with fame-hungry wannabes, disgruntled TV executives, and star-struck fans as he navigates his newfound celebrity.
“Bout It” is a highlight from February’s Effected (Dreamville/Interscope Records), which features A-list collaborations with Kendrick Lamar, J. Cole, and Curren$y. The new video arrives just in time for Cozz’s Effected Tour, which started in Atlanta over the weekend. Spanning 16 dates through late May and early June, the Effected Tour will make its way through dates in Toronto, Chicago, DC, Philadelphia, and NYC, before heading to the West Coast and culminating in a hometown show in Los Angeles on June 10th. After opening for labelmates J. Cole and Bas on nationwide tours in the past half-decade, Effected Tour is Cozz’s second headlining tour, following a tour in 2017. Earlier this month, Cozz wowed the festival crowd at Rolling Loud Miami.
Buy tickets to Cozz’s The Effected Tour: http://dreamville.com/effected-tour
5/22 – Toronto, ON
5/23 – Philadelphia, PA
5/24 – New York City, NY
5/25 – Washington, D.C.
5/26 – Chicago, IL
5/27 – Denver, CO
5/29 – Vancouver, BC
5/30 – Portland, OR
6/01 – Oakland, CA
6/02 – Scottsdale, AZ
6/05 – Santa Cruz, CA
6/06 – Sacramento, CA
6/08 – San Diego, CA
6/09 – Santa Ana, CA
6/10 – Los Angeles, CA
Born Cody Osagie, Cozz made his debut in 2013 with a video for his introspective song “Dreams.” The track caught the attention of J. Cole, who signed Cozz to his Dreamville imprint that year. In 2014, the rapper released his Cozz & Effect project, featuring the Meez-produced single “Cody Macc.” His debut mixtape Nothin’ Personal then arrived in January 2016. Later that year, Issa Rae shouted out Cozz in episode 4 of the first season of her HBO series Insecure.
Effected Tour Tix: http://dreamville.com/effected-tour
Effected Mini Doc: https://youtu.be/qtAFTguiwvM