Baja Beach Fest

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When Ozuna and Mark B sang “El día está pa’ playa y arena, la vamos a pasar muy bien” in 2016, they very well may have been foreseeing the launch of the Baja Beach Fest two years later. After a remarkable inaugural year, Baja Beach Fest is back for its sophomore year, celebrating the Latin community, beach vibes, and young Latin trap/reggaeton music, with headliners including the aforementioned Ozuna, along with Cardi B, Bad Bunny and J Balvin, among others. The first and only festival of its kind – Baja Beach Fest Fest is held on the sand of the oceanfront resort of Rosarito, creating an all-encompassing experience of music and coastal feels. It was imagined into existence by two friends, Chris Den Uijl and Aaron Ampudia, and dedicated to the local community who wanted to bring the world’s most streamed artists together for a weekend of music.

Few genres have reached the global audience of musica urbana, also known as “urbano” (Spanish-language urban music). With seven of the ten most-viewed music videos on YouTube in 2018 coming from Latin artists, and artists like Bad Bunny entering the American mainstream, urbano’s dominance reflects rapidly changing American demographics. So, when 15,000 revelers first descended on Rosarito’s glistening beaches for the inaugural festival, it was more than just a celebration of the world’s best reggaeton, dembow, and Latin trap acts (including Bad Bunny, Farruko, Yandel, Bryant Myers, DJ Kass, Sergio E, and more), it was the culmination of a new cultural revolution that’s been brewing since reggaeton took over the world in 2004.

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Press Releases

Baja Beach Fest Reveals 2019 Lineup, with Cardi B, Bad Bunny, J Balvin, and Ozuna
Baja Beach Fest to Occur on August 16th-17th, Announces 48-Hour Pre-Sale

Press Photos