Album: Action Bronson – White Bronco

The Queens-Born Rapper and Lifestyle Icon Rhymes Over Lush Instrumentals From Party Supplies, Knxwledge, Daringer, and Harry Fraud on His Latest Studio Album

11.1.2018

Critical Praise:

“Action Bronson is Mr. Rogers in an XXXL Carhartt T-shirt and Adidas shower slides, blunt dangling from his lips” – The New York Times

“(Bronson’s) music is not only a blast, but undeniably distinctive.” – Pitchfork

“Action has emerged as an absolute force in hip-hop, a man whose presence extends far beyond the mic.” – DJ Booth

The Album:

Established as a New York Times-bestselling author, a master chef, and an experienced television host, Action Bronson excels at every task he sets out to accomplish. Today, Bronson shares White Bronco, his first project as an independent artist since 2012. The follow-up to 2017’s Blue Chips 7000, White Bronco features production from Bronson’s longtime collaborator Party Supplies, as well as contributions from Knxwledge, Harry Fraud, Daringer, Samiyam and Bronson’s live band The Special Victims’ Unit. With a surreal front cover painted by the Queens-born icon himself, White Bronco showcases a liberated Action Bronson, free from constraints or distractions. Featuring appearances from A$AP Rocky, Meyhem Lauren, Yung Mehico, and Big Body Bes, White Bronco is available now on all DSPs via EMPIRE.

Action Bronson explained the title in an interview with Ebro Darden for Hot 97: “I called it White Bronco, because of a dream I had. In a dream, I saw these horses running, you know? I just saw horses running–stallions–all kinds of different crazy ones. But then there was me: the singular white one, the albino rose. There was no taming. He looked like he was on steroids. Like, crazy juice. I do like the car also, It’s a fuckin’ beast. It’s a fuckin’ gas guzzler, though.”

Earlier this month, Action Bronson shared “Prince Charming,” a soul-sampling highlight from the project. Produced by Knxwledge, “Prince Charming” is a lyrical showcase for Bronson, flashing boasts with twisty internal rhymes, all imbued with a subtle paranoia: “A strong sense lingers/Something’s going wrong, I can feel it in my fingers/Like arthritis/When it’s raining.” The second single from the project, “Prince Charming” followed “White Bronco” and its hallucinatory video, which transforms Bronson’s face into a canvas for striking images and psychedelic effects. “White Bronco” received acclaim from Pitchfork, who raved “Bronson proves he’s still one of rap’s most vivid trash-talkers, bragging about his Lamborghini trucks, red leather jackets, and the 20 alligator hides that went into making his shoes, while comparing his musical swagger to Tiger Woods’ smooth swing and his ladies-man status to that of Taye Diggs.”

Buy/Stream White Bronco: https://empire.lnk.to/WhiteBroncoAlbum

White Bronco tracklist:
1. Dr. Kimble (Prod. by Harry Fraud)
2. Irishman Freestyle (Prod. by Party Supplies)
3. Mt. Etna (Prod. By Daringer)
4. Live From The Moon (feat. Yung Mehico) (Prod. by Knxwledge)
5. White Bronco (Prod. by Daringer & SVU)
6. Brutal (feat. Mayhem Lauren) (Prod. by Party Supplies)
7. Prince Charming (Prod. by Knxwledge)
8. Telemundo (Prod. by Samiyam)
9. Picasso’s Ear (Prod. by Knxwledge)
10. Ring Ring (feat. Big Body Bes) (Prod. by Harry Fraud)
11. Swerve On Em (feat. A$AP Rocky) (Prod. by Harry Fraud)

Please contact Michelle for more info.

The Background:

A burgeoning media mogul and a celebrated figure in the culture, Action Bronson never stops working. Born Ariyan Arslani, Bronson started his career as a gourmet chef, rapping only as a hobby, until he garnered overwhelmingly positive critical attention with his first mixtape Dr. Lecter, released in 2011. Packing his rhymes with references to fine food, culinary practices, professional wrestling, obscure sports figures, and more, Dr. Lecter and its popular follow-up Blue Chips quickly built Bronson’s reputation as a lyricist. Singing to Atlantic Records through a partnership with VICE, Bronson charted at #7 on Billboard with his major label debut Mr. Wonderful in 2015, which featured the Gold-certified single “Baby Blue,” featuring Chance The Rapper. Since the release of that album, Bronson expanded into filmed media, starting a web-based mini-series for Vice entitled “Action in the Kitchen,” which played off the artist’s love of food and music. The success of “Action in the Kitchen” led to “F*ck, That’s Delicious,” a full-fledged TV series and a flagship show on Viceland, where Bronson travels the world, meeting chefs and cooks and tasting everything from haute cuisine to street vendor favorites. Bronson also released a cookbook of the same name, which spent several weeks on the New York Times Best-Seller list. Bronson expanded his television empire into the realm of the metaphysical with Viceland’s 2017 series “Traveling the Stars: Ancient Aliens with Action Bronson,” and he currently hosts “THE UNTITLED ACTION BRONSON SHOW,“ a free-form talk show on Viceland. Bronson ended his relationship with Vice in 2018 and independently released his album White Bronco on November 1st.