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“One of 2016’s most impressive new voices”Billboard

“Our favorite new artist” – Apple Music

One of the most promising new singers of 2017″ – Complex

Moroccan-born singer/songwriter, ABIR, has an appetite for making music with an outspoken, pull-no-punches approach. Named one of Billboard’s “most exciting new voices” and Apple Music’s “favorite new artist”, the 22-year-old vocalist writes with an honest pen, always paying homage to her culture and lifestyle. ABIR’s soulful pop tone derives from her childhood years spent listening to Jazz and R&B in the back of her father’s car, who owned a limousine company and played the same four CD’s on repeat for his clients; Ella Fitzgerald, Sarah Vaughn, Celine Dion, and Whitney Houston. “The goal with my music,” ABIR says, “is to inspire and encourage young people like myself to find their voice and embrace their identity.”

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Golden-Voiced Singer ABIR Finds Her Creative Groove on the Genre-Bending “Playground”

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