Video: Yung Tory – “Never”

The Jamaican-Canadian, ATL-Based Trap Rasta Shares a Clip for a Highlight from Free Dope 2

10.24.2017

The Video:

With a knack for infectious melody and an irrepressibly charismatic personality, Yung Tory brings positivity to trap music. Riding a sing-song cadence over an atmospheric piano-driven production, Tory sets a few boundaries on “Never,” helpfully pointing out some things that he has never done and that he never would do. In the video, Tory goes for a blunt ride, fading in and out of the frame amid editing tricks and special affects. Premiered by WorldStarHipHop, the video already has over 129k views on YouTube. “Never” is one of the standout tracks on Free Dope 2, Tory’s recent mixtape, his second quality effort of 2017. With two appearances from his OTF label boss Lil Durk, Free Dope 2 is an addictive and accomplished project from a promising young artist and the ideal soundtrack to your next smoke session or turn-up function.

“The video is about me sitting back in the studio one night thinking about shit I’ve never done and shit I would never do,” explains Yung Tory.

Among the things Tory has never or would never do:

Listened to people who been talking shit
Rapped about things he never did
Been the type to give a fuck.

Born and raised in Toronto, with a six-year pitstop as a toddler in ATL, Yung Tory is one of the few artist to combine the rap and rasta lifestyles. A vegan since birth, Yung Tory is a committed Rastafarian, strictly obeying his religious diet and imbuing his life and music with the religion’s spiritual tradition. Yung Tory steeped himself in music from a young age, making his first music as a toddler with a karaoke machine. Studying at the church of Lil Wayne, Dipset, 50 Cent, and others inspired Tory to become a rapper. Earlier this year, Tory struck gold with “Water,” his first hit, which has over 1.3 million views on YouTube and featured a remix with an appearance from Sosamann. With the success of “Water,” Tory caught the ear of Lil Durk, who promptly signed the young artist to his Only The Family label and hopped on a remix of “Run It Up,” which appeared on Tory’s Free Dope mixtape, which dropped last year. Riding the wave of his aquatic-themed hit (“I’m the most hydrated artist,” says Tory. “I’m drippy.”), Yung Tory is ready to win new fans and embrace the rock star lifestyle. “I’m about positive vibes only,” says Tory. “I took negativity and I turned it into positivity. It’s a way of life.”

Watch “Never”: https://youtu.be/EA27clCVvbc

Buy Free Dope 2: https://Empire.lnk.to/FreeDope2

Please contact Michelle or Isabel for more info.

The Background:

EMPIRE Background

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels.