Video: Yung Bans – “TIK TIK TIK” (Prod. by Pooh Beatz & Jetson Made)
The ATL 19-Year-Old Shares a Trippy Visual For His Latest Bubbly and Melodic Jam
4.29.2019
Critical Praise:
Yung Bans warbles his raps at a low pitch, largely using lyrics as a conduits for vocal patterns…Bans provides a natural evolution of the sound being offered up by his contemporaries. He muffles his flows, letting his immutable melodies seep into blurry beats.” – Pitchfork
“Atlanta’s Yung Bans releases some of the best music on SoundCloud” – Pitchfork
“With a full steam of momentum, Yung Bans’ road to become a household name is paved” – HYPEBEAST
The Video:
The next evolutionary step in Atlanta trap music, Yung Bans crafts entrancing and hard-hitting melodic rap gems. Keeping time with the Rolex on his wrist, Yung Bans shares “TIK TIK TIK,” his latest single. Produced by Pooh Beatz (Kevin Gates) and Jetson Made (DaBaby), “TIK TIK TIK” is a headphone-ready slice of bubblegum trap, percolating with electric keyboards and frantic hi-hats. Mutating his voice to fit each line, from a delicate whisper, to a wavering croak, to an angelic falsetto, Bans flashes his star potential on the new track, chronicling his frustrations with law enforcement and fake fans who don’t want to see him evolve. Directed by Bavani Productions, the video for “TIK TIK TIK” is an effects-laden peek into Bans’ high-rolling lifestyle, complete with foreign cars, designer threads, and paintings of famous gangsters. “TIK TIK TIK” follows “Gutta Bitch,” Bans’ recent collaboration with YNW Melly, which has over 1 million views on both YouTube and SoundCloud since its release last week.
Known for his effortlessly addictive and inventive flavor of trap music, Yung Bans’ sound is tailor-made for success. The Atlanta native burst into public consciousness in 2018, releasing three self-titled EPs, collaborating with the likes of Future, Juice WRLD, Lil Skies, and Lil Yachty, and earning positive mentions in Pitchfork, The FADER, HYPEBEAST, and more. The young rapper had streaming success with singles like “Ridin,” featuring Landon Cube and YBN Nahmir, and “Lonely,” featuring Lil Skies, which earned a combined 71 million streams on Spotify, and developed a fruitful relationship with Cole Bennett, who directed the video for “Ridin” (24 million views), among others. With a monthly listener count that approaches 2 million, Bans is ready to take the next step in 2019.
Watch “TIK TIK TIK”: https://www.youtube.com/watch?v=GiiVFTGY2sI
Please contact Michelle or Erin for more info.
The Background:
Atlanta-bred artist Yung Bans sits at the forefront of rap right now, well-known for his effortlessly addictive flows and intoxicating lyrical style. As denoted by his “1 of 1” tagline, he approaches music with an eclectic touch, and deservedly so, has organically cemented his position as a force to be reckoned with in today’s industry. Taking a look back at career-defining moments such as his well-deserved Future cosign or his early XXXTentacion collaboration, “iloveitwhentheyrun”, the success has endlessly rolled in for Bans and his true-to-self artistry, noting the true mark of a bona fide star.
Links:
instagram | twitter | soundcloud | spotify
“TIK TIK TIK”: https://www.youtube.com/watch?v=GiiVFTGY2sI
“Gutta Bitch” ft. YNW Melly: https://www.youtube.com/watch?v=RMlzoqV9A_U
Yung Bans: https://open.spotify.com/album/1pCO8fy6AA5P7j4WyXATM6?si=ZfPx7PynSGq8rK3WWP1mnw