Tynethys Debuts “Loading” Video On Complex

Video: Tynethys – “Loading”

Fresh Off Mixtape with Main Attrakionz, Complex Releases Tynethys New Video Directed By Edgar Olazaba

11.21.2013

Critical Praise for Tynethys:

“…a new wave of pillowy-soft West Coast tunes.” – Pitchfork

“…proves that math is for losers and rap is awesome.” –Vice’s NOISEY

“an airy, narcotic project that floats along and passes in a blur.” –The FADER

“Tynethys, aka Nicky Samuel, carries on the mantle of where that ‘cloud rap’ hype is headed, mixing analogue tricks seen and heard on old televisions and VCRs that brings out the ghosts from yesterday’s machines for the new synth terrains of today’s sonic atmospheres and introspective verses” – Impose Mag

The Video:

Today, Sacramento rapper/producer Tynethys and Complex debut the visual for his spacey, dreamy track “Loading” from his most recent album, Lost Angeles. The video is a reflection of his past and a precursor of things to come, while getting fans excited for Thyluxe, the rappers’ second solo album. Shot and edited by Edgar Olazaba of Redwall Studio, the video uses a simple concept with fuzzy, skipping visual effects that emphasize the track’s swirling synth-heavy production. “Loading” shows off Tynethys’ vocal skills using subtle auto-tune over his voice as he sings the somber and reflective lyrics. Explaining his inspiration and setting of the video, Tynethys described the location simply as “epic. The combination of empty woods, desolate crossroads and abandoned military dorms overlooking an empty suburb help visually depict the the tone of the song in the best way possible.”

Having just released his joint mixtape with Oakland indie rappers Main Attrakionz, Tynethys is now preparing for his next solo album to drop later this year. “I feel like it is the truest representation of me” the rapper says about the follow-up to last year’s full-length project Lost Angeles. “I did it without trying too hard.”

Complex debuts “Loading”: http://www.complex.com/music/2013/11/tynethys-loading-video

Watch “Loading” here: http://www.youtube.com/watch?v=AuavRetoV74

Stream Main Attrakionz x Tynethys here: https://soundcloud.com/tynethys/sets/main-attrakionz-x-tynethys

Please contact Michelle or Dan if interested in talking with Tynethys.

Tynethys Background:

To hear him tell it, Sacramento’s Tynethys’ (pronounced “Teen-theez”) musical style is like “selling crack in a Sub-Zero outfit.” For the MC/producer, Mortal Kombat is just one of his inspirations, along with rap heroes Mac Dre, Kid Cudi, and T-Nutty. Producing and writing his songs in the hours between midnight and sunrise, Tynethys is a jovial, pensive creator with a stoner’s laugh and street vernacular. Tyne’s style is a fuzzy free-form that speaks not only to his worldview from his bedroom, but many like him. With the forthcoming Thyluxe, a follow-up to last year’s Lost Angeles album, Tynethys believes he’s hitting his best stride. “I feel like it is the truest representation of me. I did it without trying too hard.” Besides his own work, Tynethys appeals to many collaborators. On October 22, he released a project with Oakland duo Main Attrakionz. “I really fucked with these dudes. They came to Sacramento, and I showed up at their hotel room,” recalls Tyne, who arrived with a portable studio. Having opened for Kendrick Lamar, Raekwon and Evidence, it’s only a matter of time until Tynethys transports his sound around the globe.