NYC’s Tru Life Announces Return with Walking On Water Project, His First Project Since 2007, With Features From Future, Rick Ross, & More
The Versatile Rapper Shares a Video for the Hard-Hitting “Cause I Can” Video, With an Appearance From Queens Artist Velous
10.15.2018
Critical Praise:
“If you’re looking for the old Tru Life, keep searching. The New York City-bred rhymer has turned over a new leaf, leaving the drama in the past and having a renewed focus on his music. It’s safe to say that his outlook on life may have changed, but his talent hasn’t. Tru Life’s still spitting bars hard enough to give these new rappers a run for their money.” – XXL
The Video:
With deep roots in New York rap, Tru Life has the talent to succeed in any era or moment in the city’s hip-hop history. Returning to the scene with some of the best music of his career, Tru Life announces Walking On Water, his upcoming full-length. His first full-length project since his popular 2007 mixtape Tru York, Walking On Water is a testament to Tru Life’s tenacity and versatility, as the emcee brings his confrontational NYC attitude and percussive flow to modern instrumentals. Though jail time kept him away from the rap game for over half-a-decade, Tru Life maintained his connections, recruiting some of his most famous fans for his comeback album. Released by Tru Life’s own Mogul Tree label, the new album features “Baddie,” featuring Future, which has over one million streams on Spotify, and the Rick Ross-featuring single “Bag For It,” which has more than 3.5 million YouTube views. With additional appearances from Velous, DJ Clue, and many more, Walking On Water releases November 9thvia Mogul Tree/EMPIRE and is currently available for pre-order.
Says Tru Life in a trailer for the album he released on Instagram yesterday, “My whole life, I feel like I’ve jumping over hurdles. Obstacle after obstacle. Perseverance is key, that’s one thing i knew. Gotta be resilient, gotta be strong. Only the strong survive in the streets, coming where I come from. There’s no love out here. Coming home after a long 8 years behind the wall, I needed a break. I needed time to get my thoughts together. Now i’m back doing music again. Why I do it? Cause i can. I feel like I’m out here walking on water.”
To accompany the announcement of the album, Tru Life shares “Cause I Can,” an energetic and defiant new single off the project, with an appearance from Velous. Unleashing his arsenal of flows, Tru Life revels in his freedom in the new single, letting loose with a booming auto-tune on the chorus. In the video, Tru Life, Velous, and a few friends retreat to a rooftop, taking in the view. Rocking a Gucci sweater and an opulent gold-link chain, Tru Life relaxes in the company of models, who brush his hair with bands of $100 dollar bills.
Pre-order Walking On Water: https://Empire.lnk.to/WalkingOnWater
Listen to “Cause I Can” ft. Velous: https://open.spotify.com/album/1hfufwso4oWjiFDCuuD36r?si=L5tLCKCzSsuzNFR9H70Vzg
Watch “Cause I Can”: https://youtu.be/KL_5Iw3MuMM
Watch a trailer for Walking On Water: https://www.instagram.com/p/BozT0bph1c0/
Please contact Michelle and Scott for more info.
The Background:
Tru Life Background:
A prodigious talent well-known in NYC rap circles, Tru Life’s story is one of a promising career cut short. Briefly signed to Jimmy Iovine’s Interscope Records as a teenager, Tru Life built up buzz with mixtapes like Tru York–gritty and honest street stories delivered with clever rhymes and boundless charisma. Though he won a prodigious local following, his brash demeanor led to beef with other local rappers, such as Prodigy and Dipset’s Jim Jones. Word of his talent reached Jay-Z, who recruited Tru Life for an audition and eventually signed him to Roc-A-Fella. During his days with the Roc, Tru Life recorded a number of songs with Jay-Z, including one beef-squashing track with an appearance from Nas. Just as his stars were aligning Tru Life had a set back which landed him behind bars. Emerging from prison with ambition and a clear conscience, Tru Life quickly picked up where he left off, settling longtime feuds and sharing “Bag For It,” an infectious single with an appearance from Rick Ross, which racked up over 3.5 million views on YouTube. Now CEO of his own Mogul Tree label, Tru Life is ready to dominate the road to stardom with his upcoming project, Walk On Water.
EMPIRE Background:
EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today’s hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M.and joined forces with Republic Records for the release of Sage The Gemini’s Remember Me album.
Links:
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“Cause I Can” ft. Velous: http://ttps://youtu.be/KL_5Iw3MuMM // https://open.spotify.com/album/1hfufwso4oWjiFDCuuD36r?si=L5tLCKCzSsuzNFR9H70Vzg
Pre-Order Walking On Water: https://Empire.lnk.to/WalkingOnWater
“Baddie” ft. Future: https://youtu.be/L1Uci9F-XpY / https://www.youtube.com/watch?v=P1MzTLuQDvE
“Bag For It” ft. Rick Ross & Velous: https://www.youtube.com/watch?v=fODlHqE5JbM