Video: Trae Tha Truth – “Determined”

Following the Release of Tha Truth Album, the Houston Legend Hits the Streets of Paris for a Visual to His Contemplative Single

08.25.2015

Critical Praise for Trae Tha Truth:

“More concise rhymes, insightful and diverse subject matter, and solid features show how far Trae has come as an MC and a songwriter.” – BET.com

“Houston hip-hop veteran Trae Tha Truth may not be anything to you but down in the city of Screw Juice, the Asshole By Nature is the man in the streets” – VIBE

“Trae embodies everything that is Texas in an artist. He’s independent, strong and a survivor.” – SXSW.com

“Trae Tha Truth (or just Trae) is one of the more authentic artists currently operating in Texas, if not the South in general.” – HotNewHipHop

“Trae tha Truth is one of Houston’s most imposing musical forces, a bona fide legend in the harrowing streets of southwest Houston.” – Houston Press

The Video:

A gloomy Paris day serves as the setting to H-Town legend Trae Tha Truth’s introspective album cut, “Determined.” Directed by Phillyflyboy, the Eiffel Tower soars in the background, lighting up the gray skies as Trae reflects on challenges that’ve thrown his life off track while sustaining a hustle that’s kept him intact. “Trae puts his typically complex emotions on display in the European capital,” noted Rap-Up, while Global Grind added that he “spits some heavy bars that will inspire fans to put his album back on repeat.” A prime example of the versatility and depth that Trae presents on Tha Truth, “Determined” delves deep into the veteran emcee’s life, as he reflects on his own children: “Neeko is getting older, walking, talking, and laughing, and talking shit at the same time, funny how time is passing/ Lil Jared is fly as a hawk, I know them girls gonna be in trouble you can tell when he talk, it ain’t a game/ baby Houston is a star I can feel it, give him a year I swear he’s gonna be as hot as a skillet.”

Released last month via his own A.B.N. label and T.I.’s Hustle Gang Records, Tha Truth is Trae’s seventh studio album. Debuted by Complex, the 16-song album boasts features Future and Lil Boosieon “Tricken Every Car I Get,” Rick Ross on “I Don’t Give A Fuck,” Problem and Lil Boss on the Billboard-premiered “Yeah Hoe,” in addition to Nipsey Hussle, Lil Bibby, Snootie Wild, Que, Jeremih,Ty Dolla $ign, T.I., J. Cole, Ink, Rich Homie Quan, and DeJ Loaf on various tracks. “Call me an elitist, but Trae and his signature baritone flow – amidst a sea of indecipherable southern artists – is both tolerable and easy to digest, plus his subject matter is provocative and inspiring,” said 2DopeBoyz. In a feature story that ran on July 22nd, the morning of the eighth annual Trae Day celebration, the Houston Press acknowledged Trae as a “rapper at the center of his community.” Whether in the community, with his family, or creating music, there’s no denying that Trae Tha Truth is determined to continue making an impact.

Watch “Determined”: https://www.youtube.com/watch?v=VLKEVH7m70w

Listen to Tha Truth:https://open.spotify.com/album/2CtNgai04DA2rQ69NYJc2x // http://apple.co/1S7O8JN

Listen to Tha Truth: https://open.spotify.com/album/2CtNgai04DA2rQ69NYJc2x // http://apple.co/1S7O8JN

Please contact Michelle or Rory if interested in talking with Trae Tha Truth.

Trae Tha Truth Background:

There are three ways to write about Trae Tha Truth. One is to talk about his music, and that’s important because he is a rapper and making music is what he does. The other is to talk about him as a human, and that’s important, because he has done some truly monumental and impressive things. The third is to talk about the intersection of him as a rapper and him as a humanitarian, because that’s where Trae really belongs. His music is often inspired by the experiences of the disenfranchised, which is rooted in the broken roads of the ghetto. It’s driven by loss, by love, by loyalty, and by when one or two or all of those things are taken away or tested of those he cares about.

Trae Tha Truth is very modest, he never talks about his guest features he’d done or any of his new tapes (Lil Wayne, Rick Ross, T.I., Nas, etc.) or how he’d landed another MTV JAM Video of the Week or how he’d signed to T.I.’s label or any of the things people were watching him accomplish from afar. What you need to about Trae is he is a rapper, who has only ever viewed rap as another way for him to help people.