Single: Trae Tha Truth – “Too Late” ft. Post Malone (Prod. by Mook Beats)

The Houston Hip-Hop Veteran taps the “Stoney” Malone for this unapologetic anthem from Tha Truth Pt. 3

07.19.2016

Critical Praise:

“More concise rhymes, insightful and diverse subject matter, and solid features show how far Trae has come as an MC and a songwriter.” – BET.com

“Houston hip-hop veteran Trae Tha Truth may not be anything to you but down in the city of Screw Juice, the Asshole By Nature is the man in the streets” – VIBE

“Trae embodies everything that is Texas in an artist. He’s independent, strong and a survivor.” – SXSW.com

“Trae Tha Truth (or just Trae) is one of the more authentic artists currently operating in Texas, if not the South in general.” – HotNewHipHop

“Trae tha Truth is one of Houston’s most imposing musical forces, a bona fide legend in the harrowing streets of southwest Houston.” – Houston Press

The Song:

Known for his booming voice and trigger-like flow, Trae Tha Truth detonates raps unlike anyone else in hip-hop. Today the Houston heavyweight releases “Too Late,” the last single off his forthcoming album Tha Truth Pt. 3. The H-Town Hitman taps trap-n-b chart-topper Post Malone for a second collaboration, with each rapper trading staggering punchlines and eye-opening truths over the Mook Beats produced track. “Play around get laid down…. 100 Rounds” “Every single second just a grain of sand.” The song doubles as an affirmation for achieving non-stop success and an unapologetic celebration of one’s victories. The trap-style track broods gravitas with it’s eerie piano melody, rapidfire beat and reverb-heavy vocals, serving as a sneak peek of what’s to come from Tha Truth Pt. 3, Trae’s star-studded upcoming album. “Too Late” follows the menancing banger “Thuggin” ft. Young Thug and the release of the Billboard-premiered posse cut I’m On 3.0,” which features appearances from A-Listers like Snoop Dogg, T.I., and Rick Ross alongside quality up-and-comers like G-Eazy, D.R.A.M., Dave East, and Jay-Z’s new favorite rapper Tee Grizzley, established lyricists like Fabolous, Chamillionaire, Curren$y, Styles P, and Royce Da 5’9,” and even artists such as Mark Morrison and Gary Clark Jr.

About Trae Day: 
Trae Day, an official holiday declared by the Mayor of Houston to reward Trae for his contributions to the community, will take place July 21st. This year, Trae Day is a full-on celebration, lasting an entire weekend. Sponsored by McDonald’s, Trae Day will feature free performances from a legion of artists, such as Dave East, Curren$y, Nick Cannon and others, and numerous gifts and give-aways. “Trae Day was supposed to be a day that they celebrate for me,” explains Trae, “but I reversed it and made it a day that we celebrate the city of Houston. The fact that I can go back and put smiles on people’s faces and give them hope, that’s what gives me my energy and my motivation to keep pushing.”

Listen to “Too Late'” ft. Post Malone: https://soundcloud.com/traethatruth/01-002-trae-tha-truth-1495215410

Pre-order Tha Truth Pt. 3https://empire.lnk.to/ThaTruthPt3

Tha Truth Pt. 3 Tracklist:

1. Can’t Get Close
2. Too Late ft. Post Malone
3. Alleviation ft. Kim
4. FrFr ft. Lil Durk
5. Thuggin ft. Young Thug & Skippa Da Flippa
6. Still Out Here ft. Ra Ra
7. Fallin Down ft. DRAM
8. Trae Day ft. Que
9. Pull Up ft. Maxo Kream
10. Prodigy ft. Sy Ari Da Kid
11. Break Out Tha Function ft. Kim
12. Take Me Back
13. Tried To Play Me
14. Ghetto ft. T.I., Wyclef Jean, & Ink
15. I Ain’t Mad Ya ft. Ink
16. Nothin To Lose ft. Watson The Great
17. Feel So Lost ft. Ink & Kim
18. I’m On 3.0 ft. T.I., Dave East, Tee Grizzley, Royce da 5’9″, Curren$y, DRAM, Snoop Dogg, Fabolous, Rick Ross, Chamillionaire, G-Eazy, Styles P, E-40, Mark Morrison, & Gary Clark Jr.

Please contact Michelle or Dharmic for more info.

The Background:

There are three ways to write about Trae Tha Truth. One is to talk about his music, and that’s important because he is a rapper and making music is what he does. The other is to talk about him as a human, and that’s important, because he has done some truly monumental and impressive things. The third is to talk about the intersection of him as a rapper and him as a humanitarian, because that’s where Trae really belongs. His music is often inspired by the experiences of the disenfranchised, which is rooted in the broken roads of the ghetto. It’s driven by loss, by love, by loyalty, and by when one or two or all of those things are taken away or tested of those he cares about.

Trae Tha Truth is very modest, he never talks about his guest features he’d done or any of his new tapes (Lil WayneRick RossT.I.Nas, etc.) or how he’d landed another MTV JAM Video of the Week or how he’d signed to T.I.’s label or any of the things people were watching him accomplish from afar. What you need to about Trae is he is a rapper, who has only ever viewed rap as another way for him to help people. Trae Tha Truth’s Tha Truth 2 is the second part of a two album series, following 2015’s Tha Truth. The project came out on February 5th and is available to buy on iTunes. Stay tuned for Tha Truth pt. 3, releasing on July 21st.


facebooktwitterinstagram | soundcloud | youtube

Links:

“Too Late” ft. Post Malone: https://soundcloud.com/traethatruth/01-002-trae-tha-truth-1495215410

“Thuggin'” ft. Young Thug & Skippa Da Flippa: https://soundcloud.com/traethatruth/thuggin-feat-young-thug-skippa-da-flippa

“Take Me Back”: https://soundcloud.com/traethatruth/take-me-back

“I’m On 3.0” Posse Cut: http:// https://soundcloud.com/traethatruth/im-on-30-feat-ti-dave-east-tee-grizzley-royce-da-59-curreny-more/

Pre-order Tha Truth Pt. 3: https://empire.lnk.to/ThaTruthPt3

“Children of Men” ft. J. Cole & Ink: https://www.youtube.com/watch?v=QzVbJ3Ct-uU

Tha Truth 2 on iTunes: http://smarturl.it/ThaTruthPt2

“Slugs” ft. Young Thug – https://soundcloud.com/traethatruth/slugs-feat-young-thug

“All Good” ft. Rick Ross, T.I., and Audio Push: https://soundcloud.com/traethatruth/all-good-feat-rick-ross-ti-audio-push

Tha Truthhttps://open.spotify.com/album/2CtNgai04DA2rQ69NYJc2x // http://apple.co/1S7O8JN

“Tricken Every Car I Get”: https://soundcloud.com/traeabn/tricken-every-car-i-get-feat-future-boosie // smarturl.it/Tricken

Bio, photos, and streams available here: http://www.audibletreats.com/trae-tha-truth