Video: SonReal – “Potential”

The Platinum-Selling Canadian Artist Tours China in His Latest Video, Announces His Upcoming Debut Album One Long Dream


 Critical Praise for SonReal:

“It’s about time you got familiar with the Vancouver rapper who is on his way to becoming one of the biggest rap exports from Canada.” – Noisey

“SonReal’s unique, developed flow allows him to lay out his style of everyman rap successfully.” – The Source

“As always, SonReal’s writing crowd-pleasing hip hop, but The Name EP reveals how good he is at it.” – UnsungSundays

The Video:

A burgeoning star in his native Canada, SonReal blurs lines between rap, pop, and R&B with ace songwriting instincts and a soulful verve. Taking in the sights and sounds of the world’s most populous country, SonReal feels at home in Chinese culture in the video for “Potential,” his latest single. An emotional, inspirational track with a soaring melody, “Potential” is a motivational anthem about searching for your true self and achieving all you can achieve. Premiered by The Boombox, “Potential” finds SonReal shooting hoops and leading dances with the locals in Hong Kong, Guangzhou, and Shenzen, crafting his message for a global audience.

After years of building a huge fanbase to the tune of 37 million streams and 26 million YouTube views, SonReal announces One Long Dream, his upcoming album, releasing through Black Box. Building upon the momentum from the popular “Can I Get A Witness?“, which dominated the radio and sold platinum in Canada, One Long Dream will expose SonReal to a hungry American audience. Born in British Columbia and based in Los Angeles, the multi-talented artist is one of the biggest stars in Canadian music, earning 6 nominations at the Juno Awards and 10 nominations and 1 win at the MuchMusic Video Awards. He has headlined numerous tours in the US and Canada and most recently opened for Jon Bellion on his sold out NA Tour. Featuring production from Kenneth “Babyface” Edmonds, Rahki (Kendrick, YG, Schoolboy Q), DJ Kahlil (Dr Dre, Anderson Paak, Eminem) and others, One Long Dream will hit stores later this summer.

Watch “Potential”:

Stream “Potential”:

Stream “Potential” on Spotify:

Check out The Boombox premiere:

Please contact Michelle or Dharmic for more info.

The Background:

Born in the small town of Vernon, British Columbia, SonReal is poised to be the next great Canadian export. A YouTube sensation, SonReal’s first video boasted the best talent show sequence since Napoleon Dynamite and racked up over a million plays in the first month. His next mixtape, the Juno-nominated For The Town, continued the visual tradition, including some of the most creative music videos on the web in “Preach,” “For The Town,” and “Woah Nilly.” After completing an American tour and signing to a major label, SonReal began to work on his debut album, One Long Dream. The first single of the project “Can I Get A Witness” was an instant success, achieving platinum status and entering the Top 15 in Canadian pop radio. SonReal immediately jumped onto Jon Bellion’s sold out Human Condition tour, and then headlined his own No Warm Up Tour. Already a 6-time Juno Award nominee and 10-time MMVA nominee, as well as a MMVA winner for Best Music Video of The Year, for “Everywhere We Go,” SonReal is primed for takeover in both Canada and the US.


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“Potential”: //

“Can I Get a Witness”:

“Everywhere We Go”:

Bio, photos, and streams available here: