Video: Skooly – “White Balenciaga”

The ATL Rap Innovator Shares the Latest Visual From His Recent Don’t You Ever Forget Me EP, Premiered by VIBE

2.20.2018

The Video:

Crafting infectious singles for the trap and the club, Skooly is one of Atlanta’s foremost melody masters. Rocking a floral jacket and many gold chains, Skooly only buys the finest for his woman in the video for “White Balenciaga.” A bubbly, yet hard-hitting single produced by Two17, “White Balenciaga” finds Skooly in lothario mode, rhyming about his many women and their expensive clothes. In the video, Skooly romances a model, accompanying her to Neiman’s, the runway, and the bedroom. Premiered by VIBE, “White Balenciaga” is the latest video from Don’t You Ever Forget Me Vol. 1, the T.R.U.-signee’s adventurous and infectious new EP. The new clip follows last week’s “Dirty Dawg ‘Insane’,” a psychedelic visual for the EP’s aggressive introductory track.

A sonic innovator and an architect of Atlanta’s melodic trap renaissance, credited as an influence by Young Thug among others, Skooly is ready to make the move from underground hero status to mainstream recognition with his Don’t You Ever Forget Me trilogy. A seven-track dose of radio-ready trap, the recently released Vol. 1 features radio-ready jams like “Turn It Down” druggy anthems like “Leakin,” and bangers like “Habit,” which features label boss 2 Chainz and is currently hosted on Spotify’s Most Necessary playlist.. On Don’t You Ever Forget Me, Skooly gets real about his journey, detailing his years of being one of Atlanta’s most prolific collaborators and finding real ones to ride along the way. “The title, Don’t You Ever Forget Me, is self-explanatory for the music and I’ll get that point across in the bodies of the EPs,” says Skooly. “I dropped my first album a while ago and it did well and I sold out my first concert double. I’m back, I’m here, and you can never forget me. To all the people I’ve helped, there’s no way they can forget me. I’ve been known to wait a long time to release projects but I’m jumping out of that rhythm to do this, like a 1, 2, 3 punch, back to back to back. I’m on a different path, I’m here, I’m not playing.”

Watch “White Balenciaga”: https://youtu.be/mhp0tKo3fKk

Check out the VIBE premiere: https://www.vibe.com/2018/02/skooly-white-balenciaga/

Buy Don’t You Ever Forget Me, Vol. 1: https://Empire.lnk.to/DontYouEverForgetMeEP

Listen to Don’t You Ever Forget Me, Vol. 1: https://soundcloud.com/therealskooly/sets/dont-you-ever-forget-me-ep

Don’t You Ever Forget Me, Vol. 1 Tracklist:

1. “Dirty Dawg ‘Insane'” (Prod by Buddha Bless)
2. “White Balenciaga” (Prod by Two17)
3. “Habit” FT. 2 Chainz (Prod by Two17)
4. “Racist” (Prod by Bobby Kritical)
5. “Leakin” (Prod by SK)
6. “Turn It Down” (Prod by Mario)
7. “Pain On Me” (Prod by King Cee O)

Please contact Michelle or Isabel if interested in talking with Skooly.

EMPIRE Background:

EMPIRE was founded in 2010 as an artist-friendly, progressive digital distribution company. After early success, and identifying future icons such as Kendrick Lamar, Sage The Gemini, and Rich Homie Quan, EMPIRE was quickly regarded as a tastemaker in the industry and throughout the past five years evolved into a full-fledged record label, distributor and publisher for independent musicians. With the company and roster growing at a breakneck pace, EMPIRE has effectively disrupted a stale business model by bringing its energy, expertise, and acumen to its artists and labels. Given its reputation, EMPIRE works with today’s hottest talent from superstars such as T.I. and red-hot newcomers such as Anderson .Paak. While remaining 100% independent, EMPIRE has also partnered with Atlantic Records for a joint venture, home to breakout star D.R.A.M. and joined forces with Republic Records for the release of Sage The Gemini’s Remember Me album.