Video: Scotty ATL – “Stupid Rich”
The Hard-Working Atlanta Emcee Shares a Contemplative Visual for the Daily Bread Opening Track
Critical Praise for Scotty ATL:
“Scotty ATL has been consistently dropping solid music for quite some time now, and it doesn’t look like he’s planning to stop anytime soon.” – Complex
“Scotty ATL is the ultimate blue-collar rapper that you don’t have to try and relate to—it just comes natural.” – Mass Appeal
A rise-and-grind emcee with a easygoing drawl and a devoted fanbase, Scotty ATL is effortlessly relatable. Premiered by XXL, Scotty returns with the video for “Stupid Rich,“ a ruminative, Southern-fried, guitar and organ-driven thumper. Though the song’s title suggests a boast, “Stupid Rich” is less materialistic and more sorrowful: “If I had a dime/for every single time/all you n*ggas lied/I’d be stupid rich.” In the half-black-and-white video, directed by Sonny Bonoho and Ife Adeniji, the Cool ClubCEO travels to Eugene, Oregon to reflect on his hardships, intercut with confessional, full-color close-ups of Scotty in a dark room. Produced by Cory Mo, “Stupid Rich” is the opening track to Scotty’s recent Daily Bread, an album rooted in tragedy and triumph, focusing on Scotty’s personal growth and lessons learned.
Explains Scotty ATL: “This video is simple but powerful. Represents the pain & joy I’ve been through this year. This song and video shows that no matter what you can make it to the top, that’s why I’m solo in it, thru all the lies and bullshit mfs feed you, press through and shine on they ass. At the end of the video you see I shed a few tears… We shot it in Oregon and when we shot that scene by the river, I couldn’t do nothing but reflect on my homies that I lost this year that I talk about in the first verse (‘long live Bank’). Sometimes I’m working so much to keep my mind off stuff like that, but when I had a chance to really be still and listen to what I was saying I couldn’t stop the tears from flowing. We had to actually stop shooting cause it was so powerful the whole camera staff was crying.”
Scotty also explained why he choose the song for the video: “The vibe of “Stupid Rich” sets the tone for the whole project. It has a gritty ATL sound to it–it reminds me off Ghetto Mafia. It was hard, straight to the point, still clever. A lot of people can relate to that. It’s produced by Cory Mo (UGK), and he can fuse the ATL sound and the UGK sound. Cory was like Pimp C’s little brother, and now I’m like Cory Mo’s little homie. It’s like the game from Pimp C is being passed down to me through him. We like family, for real. This is one of the best tracks we’ve made together so far. The black-and-white of the video shows raw emotion. There’s not a lot of theatrics in the video but you can connect with the song and person. You know what I’m saying is true.”
“Stupid Rich” is the fourth visual to emerge from Daily Bread, following this month’s live performance centric “”Tha Ruler,” October’s candy-colored, Karen Civil-premiered “So High”, and September’s Kissie Lee-featuring highlight “Kno That U Will.” Prior to the album’s release, The FADER premiered the sorrowful, Ty Dolla $ign-assisted “Bye Bye,” in which Scotty mourns fallen friends, including four that he lost in a period of four weeks in March 2016 while he was on tour with B.o.B. Informed by grief and great loss, including a stretch in March when Scotty lost four close friends in four weeks, Daily Bread follows in a noble tradition of rap classics like UGK’s Ridin Dirty and songs like Pete Rock & CL Smooth’s “T.R.O.Y.” or 2Pac’s “Keep Ya Head Up,” exploring the excesses and the consequences of a rapper’s life. Daily Bread is the result of a career’s worth of grinding, and it stands as one of the rapper’s most accomplished efforts.
Scotty also has three concerts coming up this weekend. On Friday, he will hosting a single release party for “So High” at Tease in Atlanta. Saturday he will be performing at the 3rd annual All Black Affair at Northside Hall in Radcliff, KY with Sir Wiz, BRXTN, and Bread Boy Entertainment. He finishes the weekend back in Atlanta, performing at Bonfire, a popular independent concert series.
Daily Bread Tracklist:
- Stupid Rich (Prod by Cory Mo)
- Tha Ruler (Prod by CAL – i)
- Cant be Life (Prod by JayeLL)
- M.Y.O.B (Prod by KE On the Track)
- So HIGH Feat. Jay Dot Rain (Prod by KE On the Track)
- Kno That U Will Feat. Kissie Lee (Prod by Tino)
- M.Y.O.B (Prod by KE On the Track)
- Tom Sawya (Prod by 8 Track)
- The Journey (Prod by Chris Prythm)
- Bye Bye Feat. Ty $
- Amen (Prod by DJ Burn One)
Watch “Stupid Rich”: https://youtu.be/IRSDTr9KE14
Check out the premiere: http://www.xxlmag.com/video/2016/11/scotty-atl-stupid-rich-video/
Stream Daily Bread: https://open.spotify.
Scotty ATL Background:
Everything about Scotty ATL is definitively southern. From the way he positions his ‘A’ hat atop his head down to the flip-flop and socks on his feet, he’s an authentic offspring of the culture that has raised him. Hailing from the city’s eastside, Scotty ATL is the funk and soul of Outkast mixed with the political and social-consciousness of Goodie Mob, but from a perspective all his own. An utterly independent spirit with a distinct drawl and vernacular, his name embodies his persona. Scotty ATL is all things Atlanta, yet his movement is worldwide, which is neither by coincidence nor chance.
A hustler since the womb, Scotty ATL formed his own label Cool Club, an ode to his style and attitude upon entering the business of entertainment. The street-smart rapper then began effectively building his brick-by-brick campaign putting in countless hours and money to expand his presence. As a result, he released a succession of popular mixtapes starting with the debut of 2011’s Summer Dreams hosted by DJ Burn One, which ignited a cult-like following. He released other successful projects such as In The Meantime, The Jiffy Cornbread Experience, F.A.I.T.H (Forever Atlanta In The Heart), In The Meantime 2 and SPAGHETTI Junction, all of which spawned notable singles. In 2014, he joined forces with Grammy-nominated artist B.o.B’s No Genre imprint and embarked on a nation-wide tour billed the Cool Club Tour. The following year he was featured on the remix to Curren$y’s “Cloud IX” and followed that up with the instant classic The Cooligan, a 16-track composition hosted by DJ Scream and DJ Mike Mars. The pivotal mixtape featured collaborations with Curren$y, CyHi The Prynce, 8Ball, Devin The Dude, and B.O.B, with production credits going to KE On The Track, DJ Burn One, and Drumma Boy.
“Stupid Rich”: https://youtu.be/IRSDTr9KE14
“Tha Ruler”: https://youtu.be/phM9LhUbniU
“So High” ft. Jaydot Rain: https://www.youtube.com/watch?v=_w0_wZFv8gM
“Kno That U Will”: https://www.youtube.com/watch?v=2Ipbc3XOOkE
“Bye Bye” ft. Ty Dolla $ign: https://soundcloud.com/scottyatlmusic/bye-bye-feat-ty-prod-by-tino
Pre-order Daily Bread: https://itunes.apple.com/us/album/daily-bread/id1153817214&app=itunes