Economic Report Shows Miami’s Rolling Loud Festival Contributed $76 Million to the Local Economy

The Two-Day Festival Provided a Massive Boon to Local Industries, Such as Knowledge-Based Industries and Tourism


Critical Praise:

“Rolling Loud Festival Is a Hip-Hop Fan’s Version of Disney World.” – XXL

“Rolling Loud Embodies Rap in 2017.” – Complex

The Announcement:

Though people rightly note the enormous cultural impact of Hip-Hop, which recently surpassed Rock as the most-listened-to genre in the US, the genre’s meteoric rise in popularity has also made a significant impact on local economies. The nation’s premiere music festival dedicated solely to Hip-Hop, Rolling Loud is a major example of the genre’s positive economic effects. A new report from The Washington Economics Group reveals that Rolling Loud Miami 2017, which was organized at Bayfront Park in Miami, Florida on May 5-7, 2017, not only provided value to the city’s music fans, but also generated $75 million for the local Miami economy. According to the WEG, Rolling Loud Miami created 815 jobs in the Miami area, contributed $30 million worth of household income to the citizens of Miami-Dade County, and added $46 million worth of value to the area’s GDP. Rolling Loud Miami contributed $31.7 million to the knowledge-based industries and $27.4 million to the visitor and tourism industries, as well as making smaller, but still significant impacts on trade and transportation, construction, retail, and government sectors. These numbers quantify how youthful enthusiasm for music, and particularly hip-hop, can directly and indirectly improve the economic health of a neighborhood.

Commenting on the festival’s success of Rolling Loud Miami 2017, Miami City Commission Chairman Keon Hardemon said: “Music is our greatest bridge. Rolling Loud supporters come from all over the world to experience their favorite artists in Miami’s magic city.”

Attracting dozens of Hip-Hop’s biggest names for a nonstop weekend of great music, Rolling Loud is the biggest festival brand in rap. After three successful years in Miami, Rolling Loud hosted the first festival of its global expansion with the sold-out Rolling Loud Bay Area in October at the Shoreline Festival Grounds in Mountain View, California. The festival was a massive success, buoyed by the impressive lineup, headlined by Lil Wayne, Travis Scott, and Schoolboy Q, as well as the strong word of mouth generated by the three Miami festivals. Rolling Loud’s global expansion will continue with Rolling Loud Southern California. Occurring on December 16th and 17th at the NOS Events Center in San Bernardino, CA, Rolling Loud Southern California features another star-studded lineup, headlined by Future, Schoolboy Q, Migos, Gucci Mane, and Lil Uzi Vert.

Founded by Tariq Cherif and Matt Zingler, the carefully curated Rolling Loud Festival is the largest festival in the world dedicated purely to Hip-Hop, with over 120,000 fans packing the grounds over the course of three days at the Miami festival.

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Watch the 2017 Rolling Loud Festival Recap:

Please contact Michelle or Dharmic for press inquiries.

The Background:

Rolling Loud Festival is one of rap’s premier music festival experiences. The festival was the brainchild of co-founders Tariq Cherif and Matthew Zingler, who began organizing shows in 2010. The two created Rolling Loud Festival in 2015 as a one-day festival for 6,000 attendees. Three years later, the festival’s Miami chapter has expanded into a three-day event, with the festival expanding worldwide in the coming year.


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Rolling Loud 2017 Recap: