The Video:
With just over a month to go before California emcee, DJ, and Interdependent Media owner TRUTHLiVE drops his long-awaited debut LP, Patience, the first official EPK is ready to hit the web for public consumption. In it he fills us in on where he drew his inspiration for the record and how blessed he feels to have had the entire project produced by go-to producer Jake One. "If you don't know Jake One's beats," says TRUTH, "then you're not checking on who's making beats." The EPK also finds the emcee explaining how staying patient and trusting in his intuition helped create an album he truly believes in. TRUTHLiVE, also a firm believer in divine timing, says that the making of Patience was a slow, but also a natural, evolution, "I can definitely seem like a procrastinator, and I do procrastinate sometimes - a lot of time I just really follow my intuition, and I do what I feel when I feel it and I have a deep faith and believe in that." In addition to speaking on the songs on the album that stand out to him, TRUTHLiVE also goes into depth on how DJ Shadow's undeniable classic Entroducing made a significant impact in shaping his musical identity. "In regard to hip-hop; when it comes to that, I definitely have a preference towards things that represent the culture and tradition of hip-hop," explains TRUTHLiVE, "but my whole breadth of music that I listen to in my life is a really wide variety." As the anticipation for Patience continues to grow, fans will have to practice what TRUTHLiVE preaches and believe that the best things do come to those who wait.
TRUTHLiVE's The UnLearning EP is available now for free download, and his full-length debut album, Patience, will be available April 20, 2010 via Interdependent Media.
Watch EPK 1 here: http://www.youtube.com/watch?v=9ualklyNOiU
Download The Unlearning EP: http://www.djbooth.net/index/mixtapes/entry/truthlive-the-unlearning-ep
Please contact Michelle or Dan if interested in talking with TRUTHLIVE.
The Background:
Evan "TRUTHLiVE" Phillips, owner and founder of Interdependent Media, has certainly made his mark in the music industry with his wide range of talents. As an emcee, DJ, entrepreneur, and artist, TRUTHLiVE has had his hands in everything from a very young age. After a traumatic adolescent period where his health was at risk, three heart surgeries proved the artist to be quite a fighter. He explains to his new listeners, "The name TRUTHLiVE doesn't mean that I'm proclaiming myself as the truth, end-all be-all; it's more of a reminder to myself on how to conduct my life and career." The MC best summates, "My music is my truth and my life." That meaningful music will arrive on April 20th in the form of Patience, TRUTHLiVE's debut release, courtesy of Bay Area label Interdependent Media.
About
Interdependent Media:
Founded in 2006 in the Bay Area by Evan Phillips, Interdependent Media has built unique strengths in the development, production, and marketing of recorded music via new methods of marketing and promotion. Armed with a comprehensive understanding of both traditional and emerging methods of marketing, iM has successfully created multi-faceted methods of raising awareness and interest in their projects. Industry veterans Ian "ID" Davis and Dominic Del Bene head operations at iM and are credited with discovering and/or developing artists such as 9th Wonder, Little Brother, Tanya Morgan, Blackalicious, Del the Funky Homosapien, the Hieroglyphics and more. In 2010, iM will be releasing multi-media projects from artists Donwill, TRUTHLiVE, Canibus, Von Pea, A-Plus, and more. For more information, please visit http://www.imculture.com
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