Connect with Audible Treats
Audible Treats: Lifestyle. Entertainment. Marketing.
spacer
spacer Video: Mr. Brady x Tajai – "That Soul" Ft. Just Brea 04.30.2012
spacer
spacer
spacer Latest Visual From Machine Language Shows Off Tajai As A Man, Father, And MC spacer
spacer

The Video:

It’s been nearly three months since the release of Machine Language, the latest solo effort from Tajai, one-fourth of the Souls Of Mischief and torch bearer of the Hieroglyphics crew. On that album, Tajai teamed up with fellow west coast native and producer, Mr. Brady for the track "That Soul," and now the pair have come together to shoot a video for the song.

“That Soul,” which also shows up on Brady's own album, Labor Of Love, begins with an innocent, alluring piano sample as we enter the bedroom of Tajai. “That Soul” Director, Smash Rockwell (aka Casual of Hieroglyphics) of Wetfoot Filmworks, brings viewers an introspective glimpse at one of hip-hop’s most respected vets cradling his infant daughter and looking after his chicken coop in the visual. “Since the song was self-exploratory,” explains Tajai, “I wanted the video clip to be as ‘real’ as possible, basically showing the ‘real me’ get-down as a father, homesteader and of course, MC.”

Throughout the visual, Tajai can be seen doing his early morning grooming, tending to his garden, and raising real, live chickens in his backyard. “I really enjoyed hanging in the coop with the chickens and bees,” the Souls of Mischief member elucidates. “I think the biggest challenge was to make the mundane interesting, and Smash achieved this through innovative camera angles and cuts.”

Watch Mr. Brady x Tajai's "That Soul" here:
http://www.youtube.com/watch?v=dXmvxvlPxzY




For more information on Tajai, please contact Michelle or Dan at Audible Treats.

The Background:


Tajai Massey is a world-renowned recording artist and member of the seminal hip-hop group Souls of Mischief and the Hieroglyphics collective. In the time between solo projects and touring, Tajai oversees Hieroglyphics Imperium, arguably, the world’s most respected independent hip-hop record label and music collective. The West Coast emcee is also owner and founder of Clear Label Records, a mega-indie label based in his hometown of Oakland, California that represents 30 recording artists of many genres. Tajai’s latest opus, Machine Language, is a collaborative project with Sacramento-based hip-hop DJ collective, Sleeprockers. The project, which also serves as a prelude to his upcoming full-length album, Rap Noir, is programmed with hard-hitting, thought provoking, and magnanimous raps that flow over futuristic boom-bap productions. Machine Language was released on January 17th and is currently available for purchase, and Rap Noir is set for release in Summer 2012 via Clear Label Records.

About Clear Label Records:


Founded in Oakland, California in 1999, Clear Label Records has established itself as one of the top independent labels in the Bay Area. The company is owned and operated by Tajai Massey, renowned recording artist with the group Souls of Mischief and the crew Hieroglyphics; who brings a unique perspective to the label utilizing his experiences as a major-label recording artist turned independent label owner & successful touring musician. Clear Label is General Managed by Walasia “MJ” Shabazz, who has worked at the helm of independent record labels as well as edited major music publications including Complex and The Source. Clear Label is home to recording artists of many genres such as Chris Marsol, Baby Jaymes, FAMSYRK, Deep Rooted, Mr. Brady, Tears For Grace, League510, Cisum Tomorrow, Moses Music, Dolla Will and more. Through a partnership with Pushing the Beat (PTB) the label is also home to Oakland’s hottest "street" artists including Beeda Weeda, and Shady Nate. In 2012, CLR will be releasing projects from Tajai of Souls of Mischief, Cisum Tomorrow, Baby Jaymes, Beeda Weeda, FAMSYRK, SyrkHouse, C-Shaw, League510, Molly's Dirty Water, Tears For Grace, Moses Music, Soul King (via the NOOR SCIENCE imprint) and more. For more information, please visit http://www.clearlabelrecords.com.

Streams:

"That Soul":
http://www.youtube.com/watch?v=dXmvxvlPxzY

Machine Language
:
http://tajai.bandcamp.com/album/machine-language
http://itunes.apple.com/us/album/machine-language/id493802853

Twitter:
http://twitter.com/#!/TajaiMassey

Facebook:
http://www.facebook.com/TajaiHieroglyphics

Label Site:
http://www.clearlabelrecords.com

Audible Treats, Ltd.
98 4th Street, Suite 317 | Brooklyn, New York 11231 | 718-768-7275
www.audibletreats.com
© Copyright 2012
All Rights Reserved