The Song:
While Saukrates remains hard at work putting the finishing touches on a string of new music and singles, which will culminate with the release of his album Season One, early next year, the Canadian rapper/producer is excited to have partnered with Nike, lending his song "Say I" to the sportswear brand's Always On campaign, a six-episode video series aimed at highlighting the lifestyles of select Nike athletes. While other artists involved include Vado, Stalley, and more, Saukrates and his "Say I" single provide the soundtrack for a day-in-the-life of Montreal Canadiens hockey player P.K. Subban.
Only one full season into his professional career in the NHL, P.K. Subban has already earned a reputation as one of the sport's most exciting young talents, and it's more than likely that the defenseman's road to success followed a storyline very similar to the one told in Saukrates' "Say I." The song, driven forward by beating drums and ambient piano keys, plays as an anthem for perseverance as Saukrates sings on the hook, "I can do what I wanna/ And make you a believer, hear you say I/ From stadium to street corner/ I'll make you a believer, make you say I." The verses follow suit, with Saukrates weaving tales of hard work and dedication, all with the single-minded goal of self-improvement. "That little kid get a pass/ He do it on the field, and he doing it in class," begins Saukrates, "See his homeroom teacher always put him on blast/ Saying, 'Hard work'll pay off, lay off ain't an option."
Download "Say I" here: http://media.audibletreats.com/Saukrates-Say_I.mp3
Purchase the song here: http://itunes.apple.com/us/album/say-i-dj-pack-single-single/id475319987
And you can watch the ALWAYS ON video featuring P.K. Subban here: http://www.youtube.com/watch?v=A4cf2gW7YVM
While Soxx is putting the finishing touches on the second installment of his three-part album series, set for release in early 2012, he's been supporting Redman on his tour throughout Canada this month.
October 13 - Vancouver, BC - BarNone Nightclub
October 14 - Whistler, BC - Garfinkel's Nightclub
October 16 - Nelson, BC - Spirit Bar
October 18 - Edmonton, AB - Chrome Lounge
October 19 - Calgary - Dickens Pub
October 20 - Red Deer - The Club
October 21 - Lethbridge - The Stone
October 22 - Saskatoon - Odeon Events Centre
October 23 - Winnipeg - Rockbar Nightclub
October 26 - Hamilton, ON - TBD
October 27 - Barrie, ON - The Rox
October 28 - Belville, ON - Matt & Joe's Nightclub
October 30 - Toronto, ON - The Rockpile Nightclub
For more information on Saukrates, please contact Michelle or Dan at Audible Treats.
The Background:
With a career in hip-hop spanning well over 15 years, emcee/producer/songwriter Saukrates is one of Canada's most influential and important musical figures. At the age of 16, Saukrates had begun rhyming over his own homegrown production, pressing CDs independently and scraping money together for studio time. His hard work paid off and by 1996 Saukrates had won his first Juno Award for Best Rap Recording. After working with such notable figures as Redman, Nelly Furtado and Drake over the years, Saukrates is ready to make his latest release: Season One his best yet. The album will arrive in three parts, beginning with an EP at the close of 2011 and complete with the full album come 2012 |
