SandboxTV.com Announces Next Generation Embeddable Video Player

 

11.27.2007


Tastemakers Invited to Join Private Beta Testing

(New York, NY, November 27, 2007) Sandbox TV, an interactive media company based in New York, invites urban music fans and tastemakers to participate in the private beta testing phase for its new initiative, the "Transportal." The Transportal is a next generation embeddable video player, which allows users to embed whole channels of customized content anywhere they like, such as blogs or social networking sites.

 

The Transportal provides a unique and efficient platform for publishers and advertisers to monetize the viral effect of video sharing while retaining control over their content and message. The player's user interface allows publishers to leverage sponsorship for their channels in a variety of ways; banner space, pre-roll, post-roll, and sponsored links. Furthermore, unlike video sharing sites YouTube and Brightcove, Sandbox TV publishers and advertisers can extend their marketing reach by designing a customizable skin for their Transportal.

 

Recognizing artists' and companies' needs for managing strong brand identities, Sandbox TV's embeddable video content and "skin-able" player offers the whole branding package. Explains Joon Shin, President of Sandbox TV, Inc., "Our video players engage the viewers, connect the publishers to the viewers, and direct advertisers to their target markets, all through an immersive branded experience. In the hyper-individualistic worlds of MySpace and Facebook, users welcome that level of differentiation."

 

Several high profile companies and recording artists such as Lil Mama and Saigon, quickly recognized the revenue and viral potential of the Transportal and have established their own channels. With Sandbox TV's technology and services, Lil Mama was able to leverage the brand equity gained from her video exposure online through her channel and quickly gained pop star status.

 

To join the private beta launch of The Transportal send your request to privatebeta@sandboxtv.com

 

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For more information, please contact: Veronica Kovachi at 212-228-2311  / vkovachi (at) sandboxtv.com

Or Michelle McDevitt at 718-768-7275 / michelle (at) audibletreats.com

 

www.sandboxtv.com


About Sandbox TV, Inc.

Founded in 2007, Sandbox TV, Inc. is an interactive company with a digitally distributed platform for launching new and established branded video content from the forefront of urban entertainment. By bringing together exclusive footage and behind-the-scenes looks at some of the most exciting new artists, including teen sensation Lil Mama and controversial rapper Saigon, Sandbox TV brings urban swagger and original programming into the world of rich media interactivity. Sandbox TV is headquartered in "The Box" -- a multimedia production and recording facility located in New York City. For additional information on Sandbox TV, please visit www.sandboxtv.com