Critical Praise for Roach Gigz:
"The funniest rapper working" - The New York Times
"Roach's new Bitch, I'm A Player EP is a lot of fun, a high-energy onslaught of sex-brags and self-deprecating jokes... It's a nice little portrait of a rapper dizzily in love with the art of rapping, and with the places that his gift can take him." - Pitchfork
"Here's to the new age of rap. And Roach Gigz. Who is awesome." - The FADER
The Song:
This summer, Roach Gigz will release his official debut album, Bugged Out. Today, his fans can breathe a sigh of relief that they won't have to wait until then to get some new music from the Bay Area rapper. First up, Roachy will release a new mixtape, Hot Air Balloons & Cinnamon Sticks. The tape will be co-hosted by DJ Carisma from Power 106 in Los Angeles and DJ Amen from 106 KMEL in the Bay, and will be released a week from today, on Roach Gigz' birthday, April 25th.
To accompany the announcement, Roach is releasing the first single from the project, "Make It Happen." "Make It Happen," which premiered on KMEL 106 last night courtesy of Big Von, was produced by DYNC3, a member of the LA-based production group The League of Stars, and the beat has all of the distinctive high-energy and synth-infused sounds that fans love to hear Roach rhyme over.
The New York Times recently referred to Roach as "The funniest rapper working," and with "Make It Happen," it's easy to see why; Roach laces the track comedic, boastful - and most of all, fun - lyrics. "I just wanted to make something to party to, and keep this Young California music going," says Roach, who adds, when promoted for a message behind the track, "Have fun tonight."
Download "Make It Happen" here: http://t.opsp.in/1CP6A
For more information on Roach Gigz, please contact Michelle or Dan at Audible Treats.
The Background:
Selected as one of 106 KMEL's Top 10 Freshman Rappers of the Bay Area, 21-year-old San Francisco native Roach Gigz has gone from virtually unknown to one of the hottest artists on the West Coast. Born and raised in the Bay Area, Roach was conceived in Nicaragua during the Contra and Sandinista war. Named after a combination of the character Roach from the movie Next Friday and his high school days dancing skills, Roach Gigz first gained local fame with close friend Lil 4Tay as one half of the group Bitch I Go (B.I.G.). Now, after two successful Roachy Balboa mixtapes, a mtvU Freshmen 5 victory and a MTV2 Sucker Free feature under his belt, Roach has just released his latest mixtape, Bitch, I'm A Player. Roachy recently made his first four projects available for the first time in CD format for a limited time at http://roachgigz.com/. Roach's next project will be his official debut album Bugged Out due in early summer.
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