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spacer Video: Roach Gigz - "Magic Gas" 08.25.2010
spacer Roach Gigz Revisits His Rocky Past In New Video spacer

The Video:

Roach Gigz' new video for "Magic Gas", off his recent mixtape Roachy Balboa, is, appropriately enough, set in front of a gast station in his hometown of San Francisco. Shot by frequent collaborator Aris Jerome on what looks to be a typical California afternoon, prominently featured is a sign emblazoned on the side of the station proclaiming "Smile, you're in SF." While Roach doesn't do a whole lot of smiling in the clip, his flow is so constant that his gold grillz seem to always be on display.

The song depicts the journey of a young Roach growing up dabbling in typical juvenile delinquency and making the transition to the respected 22 year old emcee that we see today. Despite what his tumultuous past may imply, it's clear from Roach's skilled lyricism and dexterity that he is not only gifted, but wise beyond his years. As if his intelligence doesn't show through in his rhymes, he includes the line "I was a crook / But I never got below a 3.0 on my report card," proving just how much of a chameleon the shifty rapper can be.

Though the subject matter is far from uplifting, the track effectively acts as a reminder from Roach, both to the audience and to himself, of how far he's come in both rap and, more generally, in life. Because of the distance he has gained between who he was and who he is, the video and the song have an air of undeniable comfort, something a younger Roach Gigz sounds like he was definitely lacking, and that is what makes a potentially somber clip so enjoyable.

Check out the video for "Magic Gas":

Download Roachy Balboa from Roach's website:

For more information on Roach Gigz please contact Michelle or Dan at Audible Treats.

The Background:

Selected as one of 106 KMEL's Top 10 Freshman Rappers of the Bay Area, 21-year-old San Francisco native Roach Gigz has gone from virtually unknown to one of the hottest artists on the West Coast in just four years. Born and raised in the Bay Area Roach was conceived in Nicaragua during the Contra and Sandinista war. His father was a supporter of the Sandinista Liberation Front and has never lived in the United States but Roach's mom moved to California and raised him as a single mother. Needless to say his upbringing was very complex so being a white rapper in a predominantly Black and Latin dominated business is not an issue for Roach. "I'm just being myself and I think my fans see that. It ain't about race; it's about the music."

Named after a combination of the character Roach from the movie Next Friday and his high school days dancing skills, Roach Gigz first gained local fame with close friend Lil 4Tay as one half of the group Bitch I Go (B.I.G.). Now, with two successful mixtapes under his belt Roach is currently preparing his debut album, tentatively titled Therapy Sessions, which is scheduled to be released this fall. The album is shaping up to be a very personal one. Roach says the music will touch on the ups and downs of his life from the struggles he's been through growing up in the Bay to the birth of his newborn son.

"Magic Gas"

"Respect It"

"Pop Off"

Bio, pictures, and streams available here:






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