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spacer Video: REL - "On My Way" 07.07.2011
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spacer Drums & Ammo Producer Releases Lead Single, Video From Experimental Instrumental Solo Album spacer
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The Video:

Following the success of Drums & Ammo's album Vol. 1, REL has decided to keep riding the wave of momentum, releasing his debut solo instrumental project Out Of View. The album was produced during a year in which REL has found himself busier than ever. "2011 is my most ambitious year ever," explains the true multi-talent. "Between Distortion 2 Static, Roy Ayers Project, SWTBRDS, MVMNT, and now my journey as a solo artist; I'm taking – and feel like I'm making – huge strides."

While REL has long been an accomplished hip-hop producer, his style has also spanned a variety of genres, with his far reaching diversity shining not only on the Drums & Ammo album, but also with MVMNT, a collaborative album with Bay rapper J Billion that earned the producer comparisons to Flying Lotus, Toro Y Moi, and a host of other boundary-pushing instrumentalists. And like those artists, REL is in control of his full artistic vision, something that comes across immediately with "On My Way," the debut single and video from his forthcoming solo album. "I directed, shot, and edited the video," explains REL. "This album is special to me because for the first time I get to showcase all my talents in one project without having to compromise anything."

The video for "On My Way" is a flowing, artfully time-lapsed tour of San Francisco that fits perfectly with the tracks filtered and ambient vocal chops and collection of sounds. Images of palm trees and skyscrapers mesh into each other, the city seemingly gliding by. "The challenge is in relaying the messages I intended, and doing it without words," explains REL. "I'm capturing emotions and feelings within everything I'm doing."

Watch the video for "On My Way" Here: http://www.youtube.com/watch?v=vQlr7vRKT-c

Alternative Link: http://vimeo.com/25702539




Please contact Michelle or Dan if interested in talking with REL.

The Background:

What began as a Bay Area public access show devoted to his love for hip-hop (Distortion 2 Static) eventually parlayed its host Ariel "REL" Nunez headfirst into becoming one of San Francisco's most prolific media personalities and promoters in the past decade. Between interviewing top celebrities on D2S, producing, shooting and editing his own video content, and putting together some of the livest parties on the scene, REL started creating music as a therapeutic release, something he did for him and only him. nfluenced by the sounds of Khayree, Warren G, and J Dilla, REL dropped his first instrumental project, Orchestration, in 2009, and followed up in 2011 with MVMNT, a full-length album featuring fellow San Franciscan, J-Billion. REL also joined forces with local producers Ammbush, Al Jieh & 6Fingers to form the group Drums & Ammo on the SWTBRDS label, sparking much anticipation of future releases from this diverse and equally-accomplished group of individuals. With more projects on the horizon, REL's dedication to his many crafts will ensure another decade of successes to come, and this time, he's doing it all his way.

Streams:

"On My Way":
http://www.youtube.com/watch?v=vQlr7vRKT-c
http://vimeo.com/25702539

Bio, pictures, and streams available here:
http://www.audibletreats.com/download/rel

Twitter:
http://twitter.com/rel

Label:
http://www.swtbrds.com

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