Critical Praise for Prince Aries:
"San Francisco's very own Prince Aries has made one of the finest mixtapes of its type we've EVER heard. No BS." - Southern Hospitality
The
Video:
Following the recent release of his Clean Ass Whip mixtape, Prince Aries is excited to release a brand new video from the tape, this one for the mixtape's title track, "Clean Ass Whip," starring on the song, and making his production debut along with co-producer Big D, is Aries' SWTBRDS label mate DaVinci, who's currently putting the finishing touches on his forthcoming EP and LP, Feast Or Famine, and The MOEna Lisa. The tape is largely a collection of West Coast classics, and while "Clean Ass Whip" serves as one of the mixtape's new exclusives, you'll be hard pressed to find a song on the project – or anywhere, for that matter – that fits such a textbook definition for riding music.
All the way down to the first sampled note of the beat, the track begs to be played out of car speakers, windows down, on a nice spring day, and director Marcus Ubungen doesn't disappoint, featuring DaVinci and SF legend San Quinn, as well as chorus crooner Matt Blaque, alongside a classic Chevy Chevelle and sleek Corvette as they ride through the city showing off some of San Francisco's finer sights. "It's one of those good ol' cruising songs that the West Coast is known for," remarks Aries. "Basically, just hop in your whip, cruise around, and play this song. Loud."
Watch the video here: http://www.youtube.com/watch?v=f04ZqNA91mE
Alt link: http://vimeo.com/23624802
Or download the mp3 here: http://soundcloud.com/swtbrds/clean-ass-whip-full-song
Download Prince Aries' Clean Ass Whip mixtape for free here: http://www.swtbrds.com/princearies
Alternative link (tracked version): http://www.sendspace.com/file/hto0zh
Please contact Michelle or Dan if interested in talking with Prince Aries.
The
Background:
Aries Nuñez, known to the entertainment world as Prince Aries, has quite a few cards up his sleeve. Though his passion lies in music and his love for DJing, Aries became a fundamental player in the Bay Area's new renaissance - promoter, graphic designer, TV show personality, and producer - with his multimedia background placing him a cut above the rest. When his groundbreaking show, Distortion 2 Static, got picked up by a local Bay Area television station after only two seasons on Public Access, he knew that he had his finger on the pulse of a movement that started simply as a way to share his love for hip-hop. Prince Aries recently released his west coast cruising mixtape, Clean Ass Whip, via SWTBRDS.
SWTBRDS
Background:
SWTBRDS (pronounced Sweetbreads) is a Bay Area-based record label that exemplifies the raw, rare and boutique qualities of its namesake. Founded in 2009, it houses rapper, DaVinci, renaissance DJ, Prince Aries, DJ + rapper duo StreetMedia, as well as the dynamic production team, Drums & Ammo, featuring the collective musical work of producers Ammbush, REL, Al Jieh and 6Fingers. Their first release was the self-titled StreetMedia LP, followed by Adrian Champion Presents: Stars & Stripes - The White Stripes Reimagined in Winter & Spring of 2009. Their most recent release was The Day The Turf Stood Still by DaVinci, his debut album, which received critical acclaim from publications such as Pitchfork.com, Wax Poetics, SF Weekly, XLR8R, Ozone Magazine, URB.com, and more. With a diverse release schedule on the horizon, SWTBRDS kicks 2011 off with Prince Aries' Clean Ass Whip mixtape, an ode to West Coast Hip-Hop's cruising aesthetic, dropping in May 2011. Soon to follow are DaVinci's Feast or Famine EP and The MOEna Lisa LP, Drums & Ammo, Vol. 1, the self-titled first installment of a new instrumental series, REL's sophomore solo instrumental album, The Orchestration 2, Ammbush's solo artist EP, and StreetMedia's sophomore album. http://www.swtbrds.com
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