The Video:
Since January, Chicago's L.E.P. Bogus Boys have been delivering visuals at a torrid, nearly unmatchable rate. From official music videos to behind-the-scenes footage – SXSW re-caps to Windy City performance clips – Count & Moonie have been keeping the videos coming. Today, L.E.P. are excited to release their latest visual, with the video "Now Or Neva," for the title track from their DJ Green Lantern-hosted mixtape from this past October.
The video, directed by Corey Davis, opens with an Obsessive Spenders Anonymous group meeting, before cutting to clips of Count & Moonie making their way around the city, shopping for expensive cars, clothes, and jewelry. "Now Or Neva is the title of the mixtape," remark L.E.P., "and either you're going to go hard and put it all out on the line now, or forever be content with where you are in life." Once you've made it, though, says L.E.P., it's important to take the necessary steps to protect your good fortune, and the video also touches on that aspect. "You can go from having everything, and lose it all if you don't manager your wealth properly," explains L.E.P. "We see millionaire ball players broke because of mismanagement."
Watch the video for "Now Or Neva" here: http://www.youtube.com/watch?v=N1ihEOHssiQ
For more information on L.E.P Bogus Boys, please contact Michelle or Dan at Audible Treats.
The Background:
The L.E.P. Bogus Boys, comprised of emcees Count and Moonie, first garnered attention with independent releases Gang Bang Muzik and their Don't Feed Da Killaz mixtape series. The third installment in that series, released Halloween 2010, brought the Southside Chicago duo their first taste of national acclaim, with write-up's from MTV News, XXL Magazine, The Source, and more, along with video rotation on MTV Jams and BET. A year later, on Halloween 2011, L.E.P. returned with their latest effort, the DJ Green Lantern-hosted Now Or Neva, which is available for free download through L.E.P.'s website. In early 2012, the mixtape will receive a non-DJ re-release at retail, with a collection of added songs that feature Rick Ross, Bun B, Mobb Deep, 2 Chainz, and more.
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