The Video:
Last year, New Jersey-born, Harlem-based rapper Kyle Rapps released his debut EP, Re-Edutainment. The project, produced entirely by Kev Brown, was Kyle's re-interpretation of the Boogie Down Productions classic Edutainment, and one of the more fun (and powerful) songs on the project was "Bully," a song that examines bullying in its many forms, from the classic schoolyard to the United States government, and more.
Now, Kyle is excited to release the song's video, just in time to celebrate his performance this evening, Thursday, February 9th, at Southpaw in Brooklyn, alongside Action Bronson, Mr. Muthafuckin' eXquire, and more. The video, shot in Bed-Stuy and directed by Alex Ghassan for Anu Day Media, offers a comical twist to the song's more serious undertones, complete with big bad bullies, sleazy preachers, overzealous police officers, and a video game-esque "Bully Bar" that helps bring the concept home.
Watch the video for "Bully" here: http://www.youtube.com/watch?v=FbpaO0pTA2k
Brooklyn Vegan premiered the "Bully" video, and more information can be found here: http://www.brooklynvegan.com/archives/2012/02/kyle_rapps_rele.html
For more information on Kyle Rapps, please contact Michelle or Dan at Audible Treats.
The Background:
By age 20, Princeton, New Jersey native Kyle Rapps started winning poetry slams in NYC with a concept-strong, socially sharp raw hip-hop delivery. Once he graduated from Rutgers University, he had already opened for big name acts like Wyclef Jean, Fat Joe, Talib Kweli and Dead Prez with his group, Thought Breakers. And once he decided to change his name to Kyle Rapps, he was getting ready to release the single "Love, Love" with KRS-One and Homeboy Sandman, which eventually went on to reach #1 on the college radio charts for hip-hop. Now, fresh off his critically acclaimed EP, RE-Edutainment, which features Joell Ortiz and KRS-One, and production from Kev Brown, Kyle has put together a new concept project called On Air, which samples from one of his favorite artists, the French-electro DJ duo, Air. The album features Talib Kweli and C-Rayz Walz, along with previous artists like KRS-One and Homeboy Sandman, and will be released this summer.
|
