Critical Praise for Krista:
"Krista is New York. She's got attitude to spare but is also extremely warm and friendly – just like the Big Apple on its best days. Judging by her spunk, talent and charisma, there's no doubt she's a star in the making." - ARTISTDirect
"Krista doesn't get stuck in the world of genres and has taken inspiration from Queen Latifah, Evanescense and Celine Dion. Her music, whether beautiful vocals, or rap with hip-hop beats, shows this." Cosmogirl.com
The Video:
Raised in the Sunset Park section of Brooklyn, a neighborhood rigidly defined by cultural identity, where a stroll down the streets is a kaleidoscopic merge of colors, cultures, and flavors, Krista used her roots as inspiration to release debut album, Taking Back Brooklyn on J Records in September 2009 and opened for Kelly Clarkson's summer tour months before its release. She's back with a brand new video to kick off summer in style.
Krista's new single, "Hypnotized," is a catchy summertime party jam with a driving beat, the perfect soundtrack for a hot, carefree summer night out with friends. Shot at various locations in Brooklyn and NYC, the video chronicles an urban journey from Krista's basement house party into the streets of the city. As news of the impromptu party spreads through word-of-mouth, more friends of friends join the party, which quickly outgrows the basement and spills onto the streets and subways of NYC. Soon, they end up at the famous Canal Room where Krista performs "Hypnotized" for a packed and sweaty crowd, singing, "Take me where the music is loud so I can break free / That's the place where I wanna be."
Watch Krista's video for "Hypnotized" here: http://youtu.be/gzUyP9fTe_U
Please post buy links: http://itunes.apple.com/us/album/hypnotized-single/id416111086
Visit her newly launched website www.kristaofficial.com for more information.
Please contact Michelle or Megan if interested in talking with Krista.
The Background:
Just like her mashed-up upbringing, the product of a Puerto Rican father and Italian mother, Krista's music is an amalgamation of sounds. Her neighborhood of Sunset Park, Brooklyn both embraced and alienated Krista's mixed-race heritage. "Growing up in my neighborhood was very hard," Krista explains, "But all the bulls**t around me was what I knew I didn't want to be. I used is as a springboard to try and do everything right." Krista is equally inspired by the confident mindsets of early female MC's Salt-n-Pepa and Queen Latifa as she is by the escapist rock of Paramore and Linkin Park and the angelic voices of Alicia Keys and Sarah McLachlan. One moment Krista displays her harder, street savvy side as an MC and the next, she can sing sweetly about love, alienation, and suffering, often on the same song.
Following a busy year of promoting her debut album Taking Back Brooklyn (J Records) and opening up for Kelly Clarkson's tour, Krista is now back in the studio writing and recording for the new record due out the first quarter of next year, working with the team who crafted her first album, as well as superstar writers like Claude Kelly, who co-wrote "Hypnotized." The video for "Hypnotized" can now be seen on MTV.com, MTV Hits, Music Choice, and LOGO.
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