Connect with Audible Treats
Audible Treats: Lifestyle. Entertainment. Marketing.
spacer
spacer Kreayshawn Reveals New Single and Video for "Go Hard" from Upcoming Album, Somethin 'Bout Kreay 07.24.2012
spacer
spacer
spacer Empowering Track And Colorful Video Urges People to Stay True to Themselves and Chase Their Dreams spacer
spacer

Critical Praise for Kreayshawn:

"Her display of verbal mischief and swagger set her apart." - Observer

"She's probably closer than most of us to what future human beings will be like." - GQ Magazine

"She's at the center of a new hip-hop generation that pairs reckless creativity with online mythmaking and ignores theold rules about who you should be, what you should wear, and what you can become." - SF Weekly

"Kreayshawn is a trendsetter in music, fashion, and the Internet and isn't going anywhere but up." - CBS News

"Kreayshawn has become a global obsession; she's anything but boring." - V Magazine

(New York, NY; Columbia Records; July 24th, 2012) Rapper, videographer, and artist Kreayshawn revealed the first official single and music video for the song "Go Hard" from her forthcoming debut album, Somethin 'Bout Kreay. The song personifies Kreayshawn's modus operandi to a tee; stay true to yourself and go hard at chasing your dreams.

Since announcing Somethin 'Bout Kreay earlier this summer, Kreayshawn has toured Europe, performing at the Hove Festival in Norway, the Rock Werchter Festival in Belgium, the Main Square Festival in France, the Pitch Festival in Holland and the Wireless Festival in the UK. While in the UK, Kreayshawn also celebrated the release of her new collaborative t-shirt with clothing brand A Bathing Ape.

Now back stateside, Kreayshawn is excited to release her new single "Go Hard." "With this track, I wanted to inspire people to just do their own thing," says Kreayshawn. Complete with breakdancing furries, fun outfits, and wild animation effects, "Go Hard" makes for a visual feast. "My favorite part about the video is that I always notice something different every single time I watch it. It's like going on a visual adventure." The "Go Hard" video is the brainchild of Kreayshawn in collaboration with design based collective Syndrome, who have created stunning videos for the likes of Eminem, Ke$ha and the Black Eyed Peas.

Kreayshawn's wild child lyricism is brought to life thanks to a full-bodied beat from Boys Noize, who produced a pair of songs on Somethin 'Bout Kreay. "Working with him was cool, because he's got a different style than what I'm typically drawn to," explains Kreayshawn. "He turned out this poppy, 90s-inspired beat with heavy bass and breakdowns, and I'm really into that."

Watch the video for "Go Hard" here: http://smarturl.it/watchgohard

Purchase the song here: http://smarturl.it/kreaygohard




CONTACTS:
For any UK press queries please contact Louise Mayne:
Louise.Mayne@sonymusic.com
For any UK online/blog queries please contact Imran Malik:
Imran.Malik@sonymusic.com / 0207 361 8398
For other international press queries please contact Jordan Wolosky:
Jordan.Wolosky@sonymusic.com
For any BAPE® press queries please contact Annoushka Giltsoff:
Annoushka@anumberofnames.org

US contacts:
Mike Navarra/ Columbia Records
Mike.Navarra@sonymusic.com / 212-833-7545

Michelle McDevitt/ Audible Treats
michelle@audibletreats.com / 718-768-7275

Dan Friedman/ Audible Treats
dan@audibletreats.com / 718-768-7275


The Background:

A former film student at Berkeley Digital Film School who's directed videos for the likes of Lil B and Soulja Boy and had her work praised by Diplo, The Weeknd, Drake, and others, Kreayshawn, a self-described rapper, DJ, director, swag-assassin, and under-cat, has quickly taken the music world by storm. Initially building buzz with the release of her "Bumpin' Bumpin'" video, in mid-May, 2011, Kreayshawn released her video for "Gucci Gucci," which frowns upon materialism and encourages individuality and self-expression. The video quickly took off, being viewed over 200,000 times in 48 hours and reaching one million views in just over a week. Kreayshawn has since signed with Columbia Records/Sony Music Entertainment. Kreayshawn will release her debut album, Somethin 'Bout Kreay on August 14th, 2012 via Columbia Records.

About Columbia Records:

One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Sony Music Entertainment:

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Streams:

"Go Hard":
http://smarturl.it/watchgohard

"Breakfast" Video Game:
http://breakfast.kreayshawn.com/

"Breakfast" Behind The Scenes:
http://www.youtube.com/watch?v=8P80SFfElT4

"Breakfast":
http://www.kreayshawn.com

"Gucci Gucci":
http://itunes.apple.com/us/album/gucci-gucci-single/id442732741
http://www.amazon.com/Gucci/dp/B00551N9WK/ref=sr_1_3?ie=UTF8&qid=1308067779&sr=8-3
http://www.youtube.com/watch?v=6WJFjXtHcy4

Bio, pictures, and streams available here:
http://www.audibletreats.com/download/kreayshawn

Twitter:
http://twitter.com/kreayshawn

Facebook:
http://www.facebook.com/KREAYSHAWN

YouTube:
http://www.youtube.com/kreayshawn

Tumblr:
http://kreayshawn.tumblr.com/

Official Site:
http://www.kreayshawn.com

Audible Treats, Ltd.
98 4th Street, Suite 317 | Brooklyn, New York 11231 | 718-768-7275
www.audibletreats.com
© Copyright 2012
All Rights Reserved