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spacer Video: Kreayshawn – “Breakfast (Syrup)” Ft. 2 Chainz Behind The Scenes + Video Game 05.31.2012
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spacer Kreay Unvails BTS Footage From Album’s First Video And Breakfast-Themed Video Game spacer
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Critical Praise for Kreayshawn:

"She's probably closer than most of us to what future human beings will be like." - GQ Magazine

"She's at the center of a new hip-hop generation that pairs reckless creativity with online mythmaking and ignores theold rules about who you should be, what you should wear, and what you can become." - SF Weekly

"Kreayshawn is a trendsetter in music, fashion, and the Internet and isn't going anywhere but up." - CBS News

"Kreayshawn has become a global obsession; she's anything but boring." - V Magazine

The Video:

Last week, Kreayshawn announced an August 14th release date for her eagerly awaited debut album, Somethin 'Bout Kreay, and the messy, sticky, pancake-laden self-directed video for the lead single, "Breakfast (Syrup)," featuring 2 Chainz. And now, fans can see how Kreayshawn brought the wacky breakfast extravaganza to life with a new behind-the-scenes video from the shoot.

The BTS clip, premiered by VICE earlier today, was filmed by Lady Tragik and gives fans a candid look at how Kreayshawn transformed her directorial vision into the colorful, three-minute clip that fans have been watching for the past week. From hanging out with 2 Chainz, to tearing up hundred dollar bills, to taking in the Atlanta scenery, the clip gives fans the chance to catch Kreayshawn in her alternate element.

Kreayshawn is also releasing an online video game in honor of her favorite meal of the day. The “Breakfast” game, which premiered on Complex today, involves a Kreay-looking kitty on the prowl for bacon, doughnuts, and pancakes, with the song “Breakfast” providing the background music. Check out the video game here: http://www.complex.com/music/2012/05/premiere-play-kreayshawns-breakfast-video-game

Watch the behind the scenes footage for "Breakfast (Syrup)" here: http://www.youtube.com/watch?v=8P80SFfElT4

"Breakfast (Syrup)" can be purchased digitally here: http://smarturl.it/BreakfastByKreay




CONTACTS:
Mike Navarra/ Columbia Records
Mike.Navarra@sonymusic.com / 212-833-7545

Michelle McDevitt/ Audible Treats
michelle@audibletreats.com / 718-768-7275

Dan Friedman/ Audible Treats
dan@audibletreats.com / 718-768-7275

The Background:

A former film student at Berkeley Digital Film School who's directed videos for the likes of Lil B and Soulja Boy and had her work praised by Diplo, The Weeknd, Drake, and others, Kreayshawn, a self-described rapper, DJ, director, swag-assassin, and under-cat, has quickly taken the music world by storm. Initially building buzz with the release of her "Bumpin' Bumpin'" video, in mid-May, 2011, Kreayshawn released her video for "Gucci Gucci," which frowns upon materialism and encourages individuality and self-expression. The video quickly took off, being viewed over 200,000 times in 48 hours and reaching one million views in just over a week. Kreayshawn has since signed with Columbia Records/Sony Music Entertainment. Kreayshawn will release her debut album, Somethin 'Bout Kreay on August 14th, 2012 via Columbia Records.

About Columbia Records:

One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

About Sony Music Entertainment:

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Streams:

"Breakfast" Video Game:
http://breakfast.kreayshawn.com/

"Breakfast" Behind The Scenes:
http://www.youtube.com/watch?v=8P80SFfElT4

"Breakfast":
http://www.kreayshawn.com

"Gucci Gucci":
http://itunes.apple.com/us/album/gucci-gucci-single/id442732741
http://www.amazon.com/Gucci/dp/B00551N9WK/ref=sr_1_3?ie=UTF8&qid=1308067779&sr=8-3
http://www.youtube.com/watch?v=6WJFjXtHcy4

Bio, pictures, and streams available here:
http://www.audibletreats.com/download/kreayshawn

Twitter:
http://twitter.com/kreayshawn

Facebook:
http://www.facebook.com/KREAYSHAWN

YouTube:
http://www.youtube.com/kreayshawn

Tumblr:
http://kreayshawn.tumblr.com/

Official Site:
http://www.kreayshawn.com

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