The Video & MP3:

With his new album Vision dropping today, Jern Eye has been staying busy – releasing mixtapes, blogging for HipHopDX.com, and now, working on his latest video. With the first official video release from Vision, Jern also gives fans a special treat, as the Bay Area emcee uses two different songs off the album, a purposeful decision on Jern's part: "We purposely chose to splice the two songs of which both are produced by !llmind, to show the duality of one's life having both love and beauty along with both hardship and struggle. I think it's dynamic and very reflective of my real life."

The video starts off with the track ''Beautiful," where Jern touches on the positive side of things, wifey included. Lines like "Attitude got me on another altitude / Out of this world, how she workin' my latitude" show that lyricism doesn't have to be sacrificed when coming through with an uplifting, love-inspired song. Speaking on the inspiration for the "Beautiful" portion of the video Jern says, "The 'Beautiful' video was inspired by trying to capture something that would reflect a day in the life of two people in love. When I stepped to the director Lorenzo Escalante about the idea, he absolutely loved the idea of filming a story based video."

The second part of the video chimes in about halfway and dramatically changes the tone for the rest of the video, as it takes the listener to the darker side of things. Jern Eye chose to use the song "Something's Wrong" for this specific reason. !llmind provides hard hitting drums with a grimy guitar sample topped and a eerie vocal sample to complete the track. Jern Eye holds nothing back in his verbal attack with lines like, "By the look in your face, I can tell you're in the wrong place / By your eyes shifting I can see you a knucklehead who don't listen," and "I walk with a chip, I could give a sh*t about fame." The second half of the video was filmed by Charles Barcelona and was shot at the train yards in Oakland.

On another note, Jern Eye recently met up with DJBooth.net and kicked a freestyle, #96 in DJBooth.net's Freestyle Feature series. Be on the lookout for Jern Eye's new album Vision which will be available everywhere today via MYX Music Label.

Video: http://www.youtube.com/watch?v=9fCXUkByfjI

DJBooth.net freestyle: http://media.audibletreats.com/Jern_Eye-Park_Bench-DJBooth_freestyle.mp3

Please contact Michelle or Dan if interested in talking with Jern Eye.

Please post buy links if you can! http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=332417227&s=143441

Jern Eye Live Dates:

October 8th:
Adidas Concept Store - 1420 Haight St. San Francisco, CA, 94117
FEATURING: Adidas Presents: Official listening party for Jern Eye’s new album "VISION" w/ Keelay.
Cost: Free Show: 8 PM

October 11th:
Nectar Lounge - 412 N 36th St. Seattle, WA, 98127
FEATURING: Native Guns (Bambu & Kiwi), JFK of Greyskull, Eyesage, & Jern Eye Hosted By: Geo of Blue Scholars and DJ Daps 1 Cost: $5 Show: 8 PM

October 13th:
PST 330 Ritch - 330 Ritch. San Francisco, CA, 94107
FEATURING: JUST BLAZE! Jern Eye Record Release Party. Jern Eye w/ Just Blaze. 21+ Cost: $5 early tix Show: 10PM

October 16th:
Atmosphere – 447 Broadway, San Francisco, CA
FEATURING: Slick Rick and Jern Eye
October 18th:
Oakland Coliseum – Oakland, CA
Raiders vs Philadelphia Eagles Jern Eye at Mabuhay Fest 10am!

October 19th:
Cafe Du Nord - 2174 Market St. San Francisco, CA, 94114
FEATURING: Common Market, Jern Eye, & More!
Cost: TBA Show: 8 PM

October 22nd:
CMJ Music Festival, New York NY, Southpaw, Brooklyn
Audible Treats CMJ Showcase f. Souls of Mischief , Tanya Morgan, Kam Moye aka Supastition, Jern Eye, Keelay, Sadat X and OC, Finale and More
Cost: $5 Show: 8 PM


The Background:

Los Angeles native Jern Eye began crafting his skills early on at freestyle battles in famous L.A. clubs. Jern formed the staple west coast group, Lunar Heights, with friend and fellow emcee Spear Of The Nation shortly after high school, and the group eventually migrated north to Oakland to join the Bay Area's flourishing independent hip-hop scene. Once in the Bay, the group was joined by Khai Sharrieff as they began making a name for themselves opening for a number of well known groups, including Crown City Rockers, The Pharcyde, The Procussions, and more. The group subsequently released their solo effort, Crescent Moon, to high acclaim. Jern followed three years later with his solo debut, Authentic Vintage, in 2006, and toured with Hieroglyphics and Living Legends as a result of the album's success. Jern Eye's sophomore album, Vision, features production from !llmind, Jake One, Keelay & Zaire, DJ Vinroc, Def Supreme, Phil Jahns, and Artek, and collaborations with artists Cali Agents, Mistah F.A.B., Zion I, Guilty Simpson, Nightclubber Lang, and more looks to make the case for Jern's upward movement as a legitimate hip-hop talent on a national level. Vision is available now via MYX Music Label.


About MYX Music:

MYX Music Label was founded in 2007 by industry veteran Karim Panni of the Boom Bap Project (Rhymesayers Entertainment). MYX Music Label is under the umbrella of MYX TV, which is the only music and lifestyle channel dedicated to the Asian American community. Distributed nationally, MYX TV showcases the hottest major label and independent content as well as dynamic original programming that fuses fashion, comedy, and culture. MYX Music Label integrates the newest technology while developing innovative digital distribution and promotion strategies to service their artists. The MYX Music Label was created for the sole purpose of using the MYX TV visual network platform to promote the finest independent hip-hop and urban music. MYX Music Label's ambitious release schedule for 2009 includes groundbreaking works from production duo Keelay & Zaire, D.Black, Jern Eye, and Kam Moye aka Supastition. Also, adding to their versatility as a label, MYX Music Label DVD releases include The Nutshack, Built From Skratch, Str8 Laced and Slanted Comedy, which features today's top Asian American comedians For more information on MYX Music Label, please visit http://www.myxmusiclabel.com