Album Stream/Video: Jck Dvy – Side B + "Like That"
11.06.2012
A Reinvented Jack Releases Second Part Of L0-F! EP Today
The Album/Video:
Today, sultry genre-bender Jck Dvy, one half of the champions of electro soul movement, J*DaVeY, is releasing the second part of her three-part album entitled L0-F! Side B through J*DaVeY's own label, iLLaV8r. The trilogy's first release, Side A, featured a raw, stripped-down selection of grunge-tinged songs, hinting at Jack's recent evolution into becoming a rock musician. A more polished Side B, which was entirely produced by her boyfriend Joey Strat of The Knux, features the single "Like That,"and is now the first music video to debut along with today's release of Side B.
Straying farther away from her roots in electro-soul and hip-hop, Side B involves much more instrumentation and a wider array of guitar techniques than Side A, complements of her beau. "Side B was such an organic experience," says Jack. "Joey and I were so inspired that it only took us two weeks to get all the instruments and vocals down. There's no mix or master on this; it's just raw sound, and that's what makes it special." The progression from Side A to Side B is gradual yet noticeable, especially with Joey Strat at the helm. "Working with Joey is a breeze, he brings something really great out of me," says Jack. "He's a great producer and musician, and he inspires me to be better."
In the new music video for "Like That," directed by Nai Vasha, Davey performs to a distorted lens with pieces of politically charged ransom notes drifting across the screen. The song is about rejecting the falsehood and hypocrisy of society, and simply wanting "my freedom, my herb, my word." Dressed in a sci-fi inspired outift by her friends at Chromat, Jack will catch your eyes as well as your ears. "I felt like a bit of an outsider wandering through the streets of Hollywood late at night in all black and leather, to wear anything but Chromat would have been criminal," says Jack.
For review copies, or if interested in talking with Jck Dvy, please contact Michelle or Dory.
The Background:
Jck Dvy, one half of hybrid electronic-soul duo J*DaVeY, is at the forefront of a reaction against the over-produced pop artists of today. Some of her professional milestones include opening for Prince, the Roots, Erykah Badu and Janelle Monáe, as well as licensing music to CSI: NY and Nike Latin America; J*DaVeY was also featured as LA Weekly’s Beautiful People cover story in 2011. Jack’s rise into the role of solo artist grew out of a period of artistic stagnation, coupled with the birth of her first child and the imperative to bring to light the new, raw sound playing in her head. The constantly evolving Davey picked up the skills necessary to express her dynamic vision, learning to play guitar so she could convey her intentions in a solo format with her new double EP L0-F!. For L0-F! Side A, Jack summons up kindred spirit Iggy Pop, and intertwined with it, her bluesy, confident voice declaring a new, stripped down incarnation of the artist herself and an era of straightforward rock. Side B includes further instrumentation and is produced by her boyfriend, Joey Strat of The Knux. L0-F! Side A was released October 2nd, Side B will be released on November 6th, and a D'Lux edition including both EP’s, three new songs, and a digital booklet on December 11th.
