The Video:
While Iamsu! continues to churn out new music, including the Million Dollar Afro mixtape that he released earlier this month in collaboration with Compton rapper Problem, The fast-rising Bay rapper/producer is also continuing torelease new videos for his most recent, and highly lauded, solo mixtape, $uzy 6 $peed. Today, the latest such video is for the tape’s lead single, "Mobbin", a song that, like most of $uzy 6 Speed, was also produced by Iamsu! (with co-production from P-Lo).
The video, premiered today by FADER alongside Iamsu!’s GenF feature, which can also be found in FADER's issue #84 currently on newsstands, was shot in Su's hometown. "We wanted to showcase all the different aspects of the Bay Area, to show off the area's diversity," says Iamsu!. "I feel like its so hard to translate the bay area experience, so we tried our best to showcase our perspective."
"Mobbin" is a term Iamsu! has said he uses to mean making progress towards your goals, large or small, and with the video for the song, Iamsu! wanted to capture that drive and attitude. To do so, he enlisted director Daghe (Chito Floriano also assisted with co-direction), who helped Su! deliver on his vision. "Both Daghe and Chito are people that understand my vision of artistic rebellion through music," notes Iamsu!. "They captured what I did sonically."
Watch the video for "Mobbin" here: http://www.youtube.com/watch?v=BAnWhrjt0iE
FADER premiered the video, and more info can be found here: http://www.thefader.com/2013/02/25/video-iamsu-mobbin/
Read FADER's GenF feature on Iamsu! here: http://www.thefader.com/2013/02/25/gen-f-iamsu/
Please contact Michelle or Dan if interested in talking with Iamsu!.
The Background:
2012 was nothing short of a breakout year for Iamsu!. The 22-year-old popped up with a triple-threat performance on LoveRance's "UP!," which Su! produced, penned the hook for, and guested on with a scene-stealing verse. The song peaked at number one on Billboard's Hot R&B/Hip-Hop chart, and in the midst of that success, Su! again delivered a fan-favorite verse on a big-time radio single, this time with E-40's "Function." Su! followed that success with a solo mixtape, KILT, and the critical acclaim came in droves, as the project was hailed by SPIN as their Rap Release Of The Week, with the outlet also naming Su! as one of their 5 Best New Artists for June '12. Su!'s been plenty busy since – a west coast tour; a collaborative mixtape with Jay Ant; a standout collaboration with Wiz Khalifa, "Bout Me," that appeared on Khalifa's Cabin Fever 2 and will also show up on his sophomore album, O.N.I.F.C. Now, Iamsu! is prepping a new mixtape, $uzy 6 $peed, which was released exclusively through LiveMixtapes on November 10th. The tape is presented by Bay Area streetwear company Pink Dolphin, which will release an exclusive t-shirt and hoody for the tape. Iamsu! is back to work already in 2013, with the recent release of Million Dollar Afro, a collaborative mixtape with Compton rapper Problem, and plenty more solo music planned for the coming months.
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