 Critical Praise for IamSu!:
Best New Artist, June 2012 - SPIN
"IamSu!'s confident and fluid rhymes shine." - Complex
"[Iam]Su! asserts himself as a hip-hop tour de force with fluid, confident rhymes." - The FADER
"...a standout in the Bay's young, emerging pool of talent." - HipHopDX
The Video:
This has been nothing short of a breakout year for the young Bay Area emcee, Iamsu!. With features on an array of tracks including LoveRance's "UP!" and E-40's "Function," the release of his spring mixtape KILT, and his latest project $uzy 6 $peed, which dropped in mid November, 'Su is leaving his mark. In addition to his individual projects, Iamsu! joined forces with Jay Ant to create the long awaited collaborative mixtape, Stoopid, which dropped earlier this year, and today the duo is releasing the latest video from the mixtape for the track, "On My Mind" featuring Mike-Dash-E.
The video, which premiered today on VICE, was shot by JNGFX and depicts 'Su strolling down the streets of LA as he hands off the song to Jay, who in turn passes it on to Mike-Dash-E; all in an impressive single take. The video captures the sense of spontaneity and fun that went into its creation. "It was dope because all the homies were just randomly in LA at the same time with a camera... so we decided to shoot," says Jay, "Mike and 'Su are like brothers to me. It was tight being somewhere doing music other than the bay with them."
The video's most notable feature is the use of animation and effects drawn onto the artists courtesy of Adrian Per, who colored the video, and Pmac, who created the animations. Iamsu! sums up this decision by saying, "it's a really animated song so that's why we decided to go ahead and have the animation done on the video." The quick and sharp effects elevate and add a unique flair to make the video as intriguing and eye catching as the collaboration of Jay Ant and Iamsu!.
On a recent trip to New York City, Iamsu! stopped by the FADER offices. In an exclusive FADER TV interview, he discusses his beginnings with music, how he started making beats, and much more.
Check out the VICE premiere for "On My Mind" here: http://noisey.vice.com/music-video-premieres/iamsu-on-my-mind-official-video
Watch the FADER interview here: http://www.thefader.com/2012/12/06/interview-iamsu/
For more information on Iamsu!, please contact Michelle or Dan at Audible Treats.
The Background:
2012 has been nothing short of a breakout year for IamSu!. The 22-year-old popped up with a triple-threat performance on LoveRance's "UP!," which Su! produced, penned the hook for, and guested on with a scene-stealing verse. The song peaked at number one on Billboard's Hot R&B/Hip-Hop chart, and in the midst of that success, Su! again delivered a fan-favorite verse on a big-time radio single, this time with E-40's "Function." Su! followed that success with a solo mixtape, KILT, and the critical acclaim came in droves, as the project was hailed by SPIN as their Rap Release Of The Week, with the outlet also naming Su! as one of their 5 Best New Artists for June '12. Su!'s been plenty busy since – a west coast tour; a collaborative mixtape with Jay Ant; a standout collaboration with Wiz Khalifa, "Bout Me," that appeared on Khalifa's Cabin Fever 2 and will also show up on his sophomore album, O.N.I.F.C. Now, IamSu! is prepping a new mixtape, $uzy 6 $peed, which was released exclusively through LiveMixtapes on November 10th. The tape is presented by Bay Area streetwear company Pink Dolphin, which will release an exclusive t-shirt and hoody for the tape.
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