 Critical Praise for IamSu!:
Best New Artist, June 2012 - SPIN
"IamSu!'s confident and fluid rhymes shine." - Complex
"[Iam]Su! asserts himself as a hip-hop tour de force with fluid, confident rhymes." - The FADER
"...a standout in the Bay's young, emerging pool of talent." - HipHopDX
The Event:
Last weekend, rapper/producer sensation Iamsu! held two in-store events in California in conjunction with streetwear brand Pink Dolphin to celebrate the release of his latest mixtape, $uzy 6 $peed. Over 1000 fans attended the events, marking a near record of attendance for famed streetwear boutique, TRUE, who hosted the San Francisco in-store.
Iamsu! collaborated with coveted streetwear brand Pink Dolphin to create a limited number of t-shirts and hooded sweatshirts for the recent release of his mixtape. Fans were invited to TRUE in San Francisco and the flagship Pink Dolphin boutique in Los Angeles to meet the rising star last Friday and Saturday, and get their merch autographed by him. Says Cena, Creative Director of Pink Dolphin, "Out of all the releases we have ever done, even with major label artists such as 2 Chainz and Chris Brown, this has been our biggest event turnout. We had kids lined up outside the store from 8am, 7 hours before the event was scheduled to start. By 3 o'clock, the line wrapped around the block and stayed that way even after the event officially ended. The love and positivity was at an all time high." Adds Su, "The events were amazing, it was overwhelming. I'm very appreciative of everyone involved, including Vitamin Water who kept the folks in line hydrated."
Su's recently released mixtape, $uzy 6 $peed, has been deemed one of the strongest releases this year. Stereogum, who made it their Mixtape of the Week stated, "When Iamsu!'s on, he's making some of the catchiest and most pleasant music in all of rap right now," while Complex described the release as "a little bit of club mixed with some superb lyricism."
Check out photos from the Pink Dolphin in-stores here: http://hbkgang.tumblr.com/post/36078634818/yesterday-at-true-in-sf-for-the-suzy-six-speed-x
Download $uzy 6 $peed here: http://www.livemixtapes.com/mixtapes/19377/iamsu-uzy-6-peed.html
Watch footage from the SF in-store here: http://youtu.be/-re-1F5tv30
For more information on Iamsu!, please contact Michelle or Dan at Audible Treats.
The Background:
2012 has been nothing short of a breakout year for IamSu!. The 22-year-old popped up with a triple-threat performance on LoveRance's "UP!," which Su! produced, penned the hook for, and guested on with a scene-stealing verse. The song peaked at number one on Billboard's Hot R&B/Hip-Hop chart, and in the midst of that success, Su! again delivered a fan-favorite verse on a big-time radio single, this time with E-40's "Function." Su! followed that success with a solo mixtape, KILT, and the critical acclaim came in droves, as the project was hailed by SPIN as their Rap Release Of The Week, with the outlet also naming Su! as one of their 5 Best New Artists for June '12. Su!'s been plenty busy since – a west coast tour; a collaborative mixtape with Jay Ant; a standout collaboration with Wiz Khalifa, "Bout Me," that appeared on Khalifa's Cabin Fever 2 and will also show up on his sophomore album, O.N.I.F.C. Now, IamSu! is prepping a new mixtape, $uzy 6 $peed, which was released exclusively through LiveMixtapes on November 10th. The tape is presented by Bay Area streetwear company Pink Dolphin, which will release an exclusive t-shirt and hoody for the tape.
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