Brooklyn, NY – (August 20, 2012) Legendary music crew The Hieroglyphics (Del the Funk Homosapien, Souls of Mischief, Casual, Pep Love, and Domino), in conjunction with Parish Entertainment Group, are pleased to announce the first annual Hiero Day music festival on Monday, September 3rd from 11am-6pm to celebrate the roots of hip hop music and the city of their hometown, Oakland, California. The event will feature Oakland vendors, food trucks, a family area, a skate area, and performances from The Hieroglyphics, Blackalicious, Planet Asia, Moe Green, and many more.
This inaugural event will become an annual celebration showcasing a diversity of innovative, multicultural, and local music. The festival will host Bay Area-based acts on the main stage, which will be located at the intersection of San Pablo and 17th Street, two blocks away from City Hall in the heart of downtown Oakland. The block party is designed to celebrate Oakland and support local businesses, the community and independent hip hop culture. The all-ages, environmentally conscious, free festival is committed to showcasing independent and emerging artists who live and work in the community. Long recognized for fostering a unifying atmosphere while maintaining a commitment to groundbreaking music, this Hiero Day festival is an extension of the wide appeal the Hieroglyphics crew has maintained on a friendship level for 30 years and as an official crew since 1991. The festival will remain free and accessible to all, regardless of income, thanks to generous sponsors who will be announced soon.
The Hiero Day idea was brought to fruition by Casual, who was notified by a fan on the Hiero Hoopla message boards that 9/3 is a great day to commemorate Hiero’s rise to prominence, building off Souls of Mischief’s seminal hit, “’93 Til Infinity.” Says Souls member and Hiero Imperium CEO Tajai Massey, “After looking at our influence and worldwide fan base, we wanted to give back in some way with an event that’s a mix of 4:20, X Games, and Lollapalooza. And since we’re from a city that has spawned several progressive movement and style, we want to show our pride and recognize these accomplishments as well as look towards the future by embracing the youth and engaging them with positivity. We started this as kids and have been buoyed and championed by youth worldwide. It’s time to give back.” Going forward, 9/3 will be the official worldwide holiday where fans and artists who have inspired The Hieroglyphics can participate and celebrate by rocking Hiero gear, introducing new people to the Hiero legacy, and celebrate the legacies of indie music, street skating, and youth empowerment in their respective hometowns.
Hiero fans all over the world who twit-pic and Instragram photos using the hashtag #HieroDay will see their photos posted on Hiero Imperium’s official Facebook page.
Hiero Day Line-Up (More To Be Announced):
Hieroglyphics
Planet Asia
Blackalicious
Z-Man
DJ DSharp
Equipto
Kev Choice
Honor Roll
Moe Green
Guest DJs
And More...
Monday, September 3rd, 2012
San Pablo and 17th Streets, Oakland, California
11am-6pm
Hieroglyphics Tour Dates (Souls of Mischief, Pep Love, Casual):
9/6 Flagstaff, AZ @ Orpheum Theater | BUY TIX
9/7 Durango, CO @ Abbey Theater | BUY TIX
9/8 Red River, NM @ Red Fest | BUY TIX
9/21 Chico, CA @ El Rey Theatre | BUY TIX
9/22 Sparks, NV @ The Alley | BUY TIX
Please contact Michelle or Dan if interested in talking with any Hiero Imperium artists.
About Hiero Imperium Records:
 Founded in 1997 in Oakland, CA, Hiero Imperium Records is Del The Funky Homosapien, Casual, Pep Love, Domino, and the Souls of Mischief, made up of A-Plus, Opio, Phesto and Tajai. Coming off waves of success from earlier releases like Souls' '93 Til Infinity, the Hiero crew had already established themselves as a name in mainstream and underground hip-hop, and soon released their first collective project Third Eye Vision. Since then the Hiero team has been thriving in the hip-hop world, releasing a number of projects within the label as well as branching out for collaborations with the likes of Jurassic 5, George Clinton, Dilated Peoples, Q-Tip, Xzibit and Gorillaz.
About The New Parish:
The New Parish, located at 579 18th Street Oakland (www.thenewparish.com) is the lead venue owned by Parish Entertainment Group and has been a serious music presence in the East Bay for the past year. Parish Entertainment Group is owned by Michael O'Connor and Jason Perkins and oversees both The New Parish in Oakland and Brick & Mortar Music Hall in San Francisco. For vending information, contact hieroday93@gmail.com.
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